Regional Sales Manager - VIC/TAS

About the Opportunity

Lead Growth. Build Relationships. Drive Market Success.

ASSA ABLOY is the global leader in access solutions, helping billions of people experience a more open world. We are seeking an experienced and commercially driven Regional Sales Manager to lead our Specification Sales team and drive growth across a key region.

This is an exciting opportunity for a proven sales leader who can develop high-performing teams, build strategic customer relationships and deliver strong commercial outcomes within the commercial construction and specification market

About the Role

Reporting to the National Sales Manager - Specification, you will be responsible for leading the regional specification business, delivering revenue growth, margin performance and pipeline development while ensuring forecasting accuracy and customer satisfaction. You will lead a team of Business Development and Specification professionals, creating a culture focused on accountability, collaboration, customer excellence and results.

As a key leader within the business, you will develop and execute regional sales strategies, strengthen relationships with customers and industry stakeholders, and ensure your team is positioned to win and retain business across major commercial projects.

Key Responsibilities

• Deliver regional revenue, margin and pipeline growth aligned with business objectives


• Develop and execute regional go-to-market and channel strategies


• Identify and pursue growth opportunities across priority market segments and customers


• Build and maintain strategic relationships with key customers, partners and industry stakeholders


• Drive early project engagement and specification opportunities to maximise market share and competitive advantage


• Lead, coach and develop a team of sales and specification professionals


• Establish clear performance expectations and accountability measures across the region


• Maintain strong CRM discipline, forecasting accuracy and pipeline visibility


• Collaborate with Product, Technical, Operations and Customer Service teams to deliver outstanding customer outcomes


• Support the adoption of new systems, technologies and capability-building initiatives

About You

To be successful in this role, you will bring:

• Proven success in commercial sales, specification sales or the construction industry


• Strong knowledge of major commercial construction projects and specification processes


• Demonstrated experience managing revenue, profitability and pipeline performance


• A successful track record leading, coaching and developing high-performing teams


• Exceptional customer relationship and stakeholder management skills


• Experience using CRM systems and sales reporting tools


• Strong commercial acumen with the ability to negotiate and influence at all levels


• The ability to present both commercial and technical solutions confidently and effectively

Why join ASSA ABLOY

• Work with Australia's most recognised security brands


• Melbourne-based role with free onsite parking in Oakleigh


• Join a supportive and collaborative team environment


• Career development opportunities within a global market leader


• Employee Assistance Program (EAP) and wellbeing support


• Be part of a business that values innovation, accountability, and customer focus

ASSA ABLOY is an Equal Opportunity Employer and welcomes applications from people of diverse backgrounds and experiences.

Only successful candidates will be contacted. No unsolicited agency applications please.

Ideal Backgrounds

This role would suit candidates currently working as:

• Regional Sales Manager


• State Sales Manager


• Commercial Sales Manager


• Specification Sales Manager


• Business Development Manager (Senior)


• Construction Products Sales Manager


• Architectural Specification Manager


• Major Projects Sales Leader

With experience in building products, construction, architectural hardware, doors, access solutions, security, automation or related industries.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.