APAC Marketing Manager

About the role:

Responsibilities: 

• In partnership with the VP of International Marketing, develop and execute Cresta’s APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities


• Translate global campaigns and product launches into effective regional execution plans


• Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships


• Partner closely with APAC Sales to drive pipeline creation and acceleration


• Act as the primary bridge between APAC Sales and Global Marketing


• Provide regional insights to inform global messaging, campaigns, and roadmap decisions


• Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs

Qualifications We Value:

• Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience.


• 5+ years of B2B SaaS marketing experience


• Proven success leading APAC or regional marketing programmes


• Experience operating within a global marketing organisation


• Strong enterprise field marketing and ABM experience


• Demonstrated impact on pipeline and revenue growth


• Ability to balance regional nuance with global brand consistency


• Excellent cross-functional collaboration skills


• Strong executive communication and presentation skills


• Comfortable operating autonomously in high-growth environments

Preferred Qualifications:

• Experience in software categories related to contact centers, customer experience and AI AgentS


• Experience in hyper-growth scale-ups