Brand Manager - Real Pet Food

• Develop and Execute Strategies for Australia's #1 Pet Food Brand


• High Profile Commercial Remit


• Iconic Pet Food brands including Fussy Cat, VIP, Ivory Coat and Billy & Margot

The Opportunity

This isn't your typical Brand Manager role. Our Brand Managers get to work with incredible household pet food brands including Ivory Coat (#1 Grain Free Pet Food in Aus), Natures Gift, Fussy Cat, Love ‘Em, Trilogy, Stockman & Paddock and VIP…and more!

As the result of our exciting growth ambitions for 2025 and beyond, we are excited to welcome an experienced Brand Manager to our Crows Nest team. You will play a pivotal role at RPF, ensuring that our investments deliver strong commercial returns in alignment with our corporate vision: to provide more pets with fresher, more nutritious food, helping them live healthier, happier lives. 

Reporting to the Head of Brand, the Brand Manager is responsible for developing and executing strategies to strengthen the brand's positioning and drive growth. This role involves analyzing market insights and trends, developing and executing marketing plans, ensuring consistent brand messaging, and collaborating with cross-functional teams to deliver business results.

Your Key Responsibilities will include:

• Brand Development


• Brand Activation


• Channel Development


• Development strong Commercial Relationships with Stakeholders


• Collaboration with key Business Partners that encompasses Leadership, Vision and Strategic Planning


• Communication and Touch-Point Planning


• Agency Management

We will want to meet with you if you bring:

• 3-5 years experience in Brand Marketing within a Tier 1 or Tier 2 FMCG


• The proven ability to connect and synthesise multiple data points to identify a meaningful consumer insight


• Experience in briefing and leveraging commissioned market research to inform and shape business recommendations


• The proven ability to understand the importance of ROI on marketing activities and to flex plans where needed


• Demonstrated experience driving brand visibility, engagement, and loyalty through data-driven digital marketing initiatives.


• The proven ability to manage and grow brand’s community across social platforms


• Demonstrated experience ensuring brand’s voice, tone, and identity are consistently represented across all online channels.


• A strong understanding of digital platforms, performance marketing, and analytics tools.


• The proven ability to create compelling brand narratives and campaigns for digital audiences.


• Demonstrated knowledge of entire campaign process from conceptualization through production.


• Bachelor degree or equivalent professional experience in the field of Marketing.

Why join us?

Do work that matters. We’re pioneering in a new area of pet food, always striving for fresher. We’re restless, creating a better life for our pets.

Make an impact and change the game. You won’t be another ‘cog in the wheel’ here. We give full trust and autonomy for you to do your best work – and to make a real difference. Do you have a great idea for a new product or system improvement? We’re all ears!

Growing and global. We’re growing fast! We now have global presence across APAC, and Europe regions and we’re only getting started!

Work with a pack of awesome, genuine people who are passionate about what they do.

Grow your career with us. We’re big believers in lifelong learning. You’ll be given access to LinkedIn Learning, plus opportunities for internal mobility and leadership training to fast-track your career.

Pets our part of our family: bring your pet to our Crows Nest office, access our Pawrental leave when you adopt a new cat or dog, pet carer and compassionate leave.


Generous perks including day off for your anniversary, product discounts, volunteering days to help the community, novated leases, a rewards program and parental leave.

What’s next?

If you are successful for an interview you will be required to attend 2 in person interviews as well as submit 2 referees. This role is based on site in our Crows Nest Head Office 4 days a week with one day WFH.

We are proud to be an Equal Opportunity Employer. Diversity’s not a buzzword here, it’s in our DNA. Diverse perspectives shape our culture and make our work better. That’s why we’re committed to building inclusive teams that represent a variety of backgrounds and skills. If you need any reasonable adjustments, accessibility assistance or would like to note which pronouns you use at any stage of our hiring process, just contact us at accommodations: [email protected]. We look forward to hearing from you.

Please note: NO agencies will be considered during this process. We encourage you to refrain from submitting unsolicited profiles