Performance Marketer

Hire Digital is seeking a Freelance Performance Marketing Specialist to manage and optimize paid media campaigns across LinkedIn, Google, and Meta platforms for a client in the healthcare sector. The ideal candidate is Sydney-based and understands the nuances of AHPRA-compliant advertising to ensure ethical, regulatory-compliant messaging.

RESPONSIBILITIES

• Plan, execute, and optimise campaigns across LinkedIn Campaign Manager, Google Ads, and Meta Business Manager.
• Create targeted campaigns focused on lead generation and acquisition growth.
• Develop and refine audience segmentation strategies to improve lead quality.
• Produce compliant, compelling ad copy and creative aligned to brand and AHPRA standards.
• Conduct A/B testing on bidding strategies, messaging, creative formats, and landing pages.
• Monitor campaign pacing and performance, delivering weekly insights and optimisation actions.
• Track conversions using analytics platforms and ensure robust attribution setup.
• Collaborate with internal stakeholders on goals, timelines, and performance updates.

REQUIREMENTS

• Must be based in Sydney, Australia, to comply with AHPRA advertising regulations.
• Proven track record managing performance campaigns across LI, Google & Meta.
• Experience working in healthcare or a regulated industry is preferred.
• Strong analytical mindset and familiarity with dashboards and reporting tools.
• Excellent communication skills with the ability to translate performance data into action.
• Able to work independently and proactively in a part-time capacity.