Sales and Marketing Executive

About Us

Cruise Whitsundays, based in Airlie Beach is the largest marine-based tour and transport provider in the Whitsundays. Providing close encounters with the Great Barrier Reef, Whitehaven Beach, and the islands of the Whitsundays, Cruise Whitsundays operates 10, well-equipped, air-conditioned vessels, plus a world-class sailing catamaran, offering a range of tours, as well as an inter-island resort connection service, with regular daily departures at two islands, one airport and two mainland ports.

Cruise Whitsundays also operates Australia’s first underwater accommodation, Reefsuites, and a Reefsleep glamping experience at the Reefworld pontoon, moored offshore at Hardy Reef on the Great Barrier Reef.

From our cruises and sailing adventures to our world-renowned underwater accommodation, there’s no better way to experience the Whitsundays, and you won’t find a friendlier or more experienced crew to work with. When the ocean is your office, every day is good one!

About Journey Beyond

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 17 brands spanning the country, connecting guests to the land, and to each other. Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys: The Telegraph Station in Alice Springs and Monarto Safari Resort.

Joining the Journey Beyond family, you will play an integral role in supporting our business as we continue to share special places and shape lasting memories for our guests.

About The Role

Join Cruise Whitsundays as a Sales & Marketing Executive and play a hands-on role in bringing our brand to life. Reporting to the Sales & Marketing Manager, you’ll be part of a dynamic team responsible for showcasing the very best of the Whitsundays through engaging digital content, creative campaigns and compelling storytelling. With a strong focus on digital marketing, social media and content creation, this role is ideal for someone who loves being on the tools — capturing content, shaping stories, managing online channels and helping inspire travellers from around the world.

Key responsibilities will include, but not limited to:

• Assisting in the delivery of Cruise Whitsundays’ digital and integrated marketing campaigns, supporting planning, execution and continuous improvement across all channels.
• Producing, scheduling and publishing engaging, on-brand content across Facebook, Instagram and TikTok, while actively managing social media channels and responding to comments, reviews and enquiries to build community engagement.
• Planning, coordinating and supporting photo and video shoots to ensure high-quality, visually compelling content is captured for use across digital, social and marketing channels.
• Developing, writing and publishing engaging and relevant blog content that supports brand storytelling, campaign activity and website performance.
• Updating and maintaining website content using WordPress, ensuring information is accurate, current and engaging, and supporting optimisation where required.
• Briefing and assisting in the creation of marketing assets across digital, visual, print and signage formats, working closely with internal and external creative teams to ensure brand consistency.
• Supporting cooperative marketing activity and campaign delivery in collaboration with regional, state and national tourism and industry partners.
• Managing marketing administration tasks as required

About You

You’re a creative and visually minded marketer who enjoys telling stories that inspire and connect with audiences. With a positive growth mindset and a proactive, solutions-focused approach, you’re energised by fast-paced, experience-led environments. You value collaboration, build strong relationships naturally and take pride in delivering high-quality work that brings brands to life. Passionate about tourism, you’re excited by the opportunity to contribute to a team where creativity and innovation are encouraged.

To be successful in this role you will have:

• Bring energy, initiative and a collaborative approach to everything you do
• Approach challenges with a practical, solutions-focused mindset
• Demonstrate strong attention to detail and a commitment to high standards
• Build positive, professional relationships with internal and external stakeholders
• Manage competing priorities effectively in a dynamic environment

• Bachelor’s degree or relevant qualification in Marketing, Digital Marketing or a related field (or equivalent experience)
• A minimum of 2 years’ experience in a marketing & digital media role
• Strong experience in social media management and content development
• Experience using social media management tools (e.g. Brandwatch or similar)
• Experience using EDM platforms such as Marketing Cloud or similar
• Exposure to basic design or content creation tools (such as Canva or similar) would be viewed favourably
• Experience updating or managing website content using WordPress would be advantageous
• Experience in the travel and tourism industry highly regarded

• Generous discounts on Journey Beyond travel and experiences
• An attractive salary and positive work environment
• Study Assistance Policy
• A career with opportunities for progression, transfers, and secondments
• Employee Referral Policy
• Parental Leave program
• Purchased Leave policy
• Private Health discounts
• Employee Assistance Program
• Discounts on Journey Beyond merchandise
• Discounts at the Cruise Café & Bar
• Discounts at the bar on board vessels
• Free public transport
• Salary sacrifice remote area benefits