Sales Enablement Specialist

About the role

• The Sales Enablement Specialist focuses on empowering sales teams with the skills, knowledge, and resources they need to be successful - from onboarding for new hires, through to continuous learning for tenured staff. The Sales Enablement Specialist acts as a bridge between the sales, marketing, and product teams, ensuring alignment and consistency in messaging.

What you'll do

• Create role-based enablement journeys across multiple sales roles, including for Sales Managers
• Develop and implement a product certification program for sales
• Run a needs analysis to determine soft and sales skills requirements, and develop a program to address these
• Build engaging systems, tools and process enablement
• Maintain enablement content to ensure accuracy and relevance
• Tailor and scale internal enablement content to support channel growth (agents, resellers)
• Collaborate with internal stakeholders to obtain inputs to enablement content
• Identify internal experts to help deliver technical (product) training
• Analyse enablement metrics and post-training survey data to identify areas for improvement

Qualifications

• Bachelors degree or equivalent is required
• Minimum 3 years experience in a similar role
• Previous experience designing and delivering sales enablement in the technology industry, particularly hardware or deep tech
• Sales enablement certification from reputable source (e.g. Sales Enablement Collective, ATD) is an advantage
• Managing enablement projects from end to end, with minimal supervision
• Delivering training to all levels of the organisation, tailoring content and approach as needed, and running small group hands-on enablement activities
• Scheduling and managing training sessions (in-person and virtual)
• Maintaining content and content platforms
• Identifying and tracking key enablement metrics
• Identifying cost-effective digital asset options (e-learning, videos, podcasts)
• Understanding of sales processes and familiarity with sales and qualification methodologies (e.g. Challenger, MEDDPICC)
• Creating engaging and effective sales content (e.g., presentations, case studies, videos, e-learning, podcasts)
• Strong communication skills are needed to collaborate with sales teams, understand their needs, and deliver effective enablement materials. 
• Familiarity with Salesforce and Google Suite applications preferred