Senior Brand Manager

About the job

Cannatrek is a market leader in the Australian plant-based medicine industry and one of Australia’s fastest growing HealthTech companies.

We help to develop and tech-up the entire supply chain, from seed to patient, and our suite of businesses use cutting-edge technology, data-driven insights and sustainable, green practices to cultivate effective healthcare solutions.

We have a clear vision, a lot to achieve and our team is expanding. We develop people like we do our plant-based medicines, with care and attention. Nothing gives us more satisfaction than seeing them bloom.

Come grow with us.

About the role

We are seeking a Senior Brand Manager to develop and execute brand marketing initiatives that drive awareness, engagement, and preference. This includes the brand communication strategy across multiple touchpoints to achieve both short-term and long-term sales and profit growth targets.

Our Senior Brand Manager will oversee the messaging angles for new products from concept to launch, ensuring each product captures interest across various symptom and pain verticals. This support is crucial for building a pipeline of consumers transitioning to patients of myeden.

Responsibilities

• Strategic Thinking and Planning: Develop and execute brand marketing plans, conduct market and competitor analysis, leverage consumer insights, initiate new product development, and review competitor activities to enhance strategies and campaigns.
• Digital Marketing Strategic Messaging and Content: Create content messaging for EDMs, PR, digital advertising, and social media; develop campaigns around key events; execute across social media, meta-ads, programmatic advertising, PR, and influencer engagement; and implement database segmentation strategies.
• Advertising and Communication: Develop brand-building advertising with health and wellness angles, create consistent and powerful deliverables, enhance consumer acquisition and retention, influence positive consumer experiences, enforce brand guidelines and manage EDM strategy and execution.
• Analytical Analysis and Thinking: Monitor KPIs, analyse ROI and revenue, optimise marketing spend, evaluate campaign costs, prepare sales reports, manage budgets, assess sales promotions, champion the brand portfolio, and utilise data for actionable recommendations.

Qualifications

• Minimum bachelor’s degree qualification in marketing.
• 5+ years’ experience in Brand and Consumer Marketing.

We're seeking a candidate who can effectively analyse and understand research, coupled with proficient computer skills, such as MS Office applications.

Experience

• Proven working experience in brand development marketing with proven experience in managing and driving new product development and tactical promotions and branding initiatives.
• Exceptionally strong project management skills with strong attention to detail, very organised, efficient, solid business communication skills.
• Microsoft Project and Projectmanager.com user knowledge.
• Experience in a regulated environment such as OTC Pharmaceuticals or Skincare.
• Experience in cross-function collaboration with multiple business units.

We're looking for a proactive, hands-on executor with excellent written and verbal communication abilities. Our ideal candidate will demonstrate a keen interest in health supplements and a strong willingness to learn. Additionally, proven strengths in networking and relationship building are highly valued.

Benefits

🚀 Professional Growth

💡 Innovative Work Culture

🌏 Diverse and Collaborative Team

💼 Hybrid Working

🤒 Flu Vaccines are reimbursed, and you can take an hour out of your workday to get this done.

🙂 We have an EAP to support our employees.

A satisfactory Police Check is a requirement for offer of employment.

If you are a committed and motivated professional, with suitable experience, we would love to hear from you!

At Cannatrek, we value diversity, embrace difference, and nurture a connected, safe, and respectful team. We empower thought leaders, decision makers and creative thinkers.