Senior Community Marketing & Operations Executive - Melbourne/ Sydney

Company Overview

RFI Global is a data and insights company focused exclusively on financial services. We empower financial services leaders with the market intelligence they need to drive innovation and accelerate growth. Partnering with the world's top financial institutions, our expert team delivers tailored insights through a unique hybrid syndicated approach, drawing from over 200,000 consumer and 60,000 business interviews each year.

The Role

The Senior Community Marketing & Operations Executive plays a key role in shaping how we connect with, engage, and grow our online research panel community. This role is focused on building strong relationships with our community members through compelling communications, thoughtful campaigns, and engaging digital experiences that drive participation and long-term value.

Sitting within the Operations team, this role blends community marketing, digital communications, campaign delivery, and performance insight to ensure our Internal Research Panel is vibrant, active, and valued. You will be responsible for bringing the panel to life—championing the member voice, telling the right stories, and creating experiences that encourage ongoing engagement.

As a Senior Community Marketing & Operations Executive, you are curious, proactive, and detail-oriented, with a passion for financial services and a strong instinct for clear, effective communication. You enjoy simplifying complexity and spotting opportunities to improve how audiences experience and interact with digital communities.

 Key Responsibilities

Community Growth & Engagement

• Lead the strategy for engaging and retaining members of the Internal Research Panel
• Design and deliver engaging online community initiatives, activities, and incentive-led programs
• Monitor panel health metrics (engagement, churn, response rates) and recommend improvements
• Act as the internal voice of the panel member, championing experience and usability

Communications & Campaign Management

• Develop and deliver a multi-channel communications strategy
• Plan and execute campaigns to support panel recruitment, activation, and re-engagement
• Create engaging, high-quality content for emails, newsletters, landing pages, and in-platform messaging
• Ensure all communications meet consent, and data governance standards

Digital and Local Marketing & Analytics

·       Develop digital marketing initiatives to grow and activate the panel

·       Track and report on campaign, platform, and engagement performance

·       Use data and insights to optimise messaging, targeting, survey design, and platform usage

·       Support local (Australia) RFI marketing needs through events, activities and developing collateral

Operations & Supplier Support

·       Support relationships with panel, incentive, and technology suppliers

·       Coordinate supplier activity related to recruitment, incentives, platforms, and data delivery

·       Maintain documentation, processes, and operational reporting

Cross-Functional Collaboration

·       Work closely with Research, Client Services, and Commercial teams to maximise internal panel, client and internal needs

·       Provide input on panel feasibility, capacity, and engagement trends

• Have a degree in any discipline
• A passion for financial services and data
• 2-4 years experience in community management, digital marketing, or research  
• Hands-on experience managing panel platforms, survey tools, or CRM systems
• Strong campaign planning and execution experience
• Excellent written communication and stakeholder management skills
• Analytical mindset with experience using data to drive improvements
• Experience using Microsoft Office programs, particularly PowerPoint and Excel
• Be a self-starter with a positive attitude
• Thrive in a fast-paced environment and be comfortable with a steep learning curve
• Be self-motivated and able to work both autonomously and in a team
• Be confident multi-tasking and managing multiple deadlines
• Knowledge of or interest in the banking and payments industry or in market research

• Competitive salary and superannuation

• Great opportunity to work with a global team
• 25 days annual leave + public holidays + birthday leave +2 charity days

• Hybrid working arrangements

• Wellness and education contribution fund

• Monthly breakfast and quarterly social events

• Learning and development budget to help your professional growth. 

• Loyalty leave

• Perkbox rewards program