Senior CRM Specialist

About the role

• You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels  (with specific focus on email, push notifications and in app messages).


• You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.


• You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.


• You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.

About You

• You have 3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments.


• You have experience working with Salesforce Marketing Cloud.


• You have experience with ESPs (Mailchimp, Sendgrid, etc).


• Proficient in HTML.


• Good copywriting skills.


• You are able to develop & optimise CRM flows to drive revenue.


• You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.


• You are commercially savvy, analytical and data-driven.


• You have experience in A/B testing and dynamic templates.


• You are an organized, responsible and proactive person.


• You have the ability to optimize, prioritize and organize your time.


• You have the ability to carry out a high pace of work.


• You are able to communicate in English in a fluent way.


• You know how to potentiate the team-work and keep everyone in the team motivated.

Benefits & Perks

• Opportunity to have a real impact in a high-growth global category leader


• 40% discount on all Fever events and experiences


• Work in a location in the heart of Madrid, with possible travel across our markets


• Home office friendly and flexible schedule


• Responsibility from day one and professional and personal growth


• Great work environment with a young, international team of talented people to work with!


• Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee


• English and Spanish Lessons


• Gympass Membership


• We have free food, drink and fruit at the office!


• Possibility to receive in advance part of your salary by Payflow