Senior Digital Marketing Specialist

JO 13687 | Senior Digital Marketing Specialist


Status: Full-Time, 40 hours/week
Schedule: 9:00 AM - 6:00 PM AEST | 7:00 AM – 4:00 PM Philippine Time

Why choose Remote Staff?
 

• 100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance.
• 15 years in the remote work industry. We’ve helped more than 8K Filipinos establish virtual careers with international clients since 2007.
• Competitive and negotiable compensation (depending on skill level & experience)
• 100% Contributions Fund Assistance* to SSS, Philhealth and Pag-ibig. Traditional employment set-ups only cover 50%, while you shoulder the rest as a salary deduction.

*Terms and conditions apply

About the client
The company is a specialist IT research and advisory firm serving the local region’s executive community of enterprise leaders and technology vendors.

Overview:
As a Senior Digital Marketing Specialist you will help drive the acquisition of new clients and revenue growth within existing accounts by coordinating demand-generation marketing campaigns across channels such as LinkedIn, PPC, Email (eDM), and more. Working closely with our in-house Demand Generation Marketing Manager, you will take a “full-funnel” approach in proactively ideating and executing marketing activities that drive high-intent inbound opportunities for our core products and revenue growth for the business. This role is the ideal fit for someone who is a “T-Shaped” or “jack-of-all-trades" marketer, possessing a wide set of experience across disciplines such as growth marketing, demand generation, SEO, performance/paid media and CRO with a deep understanding of dynamics in marketing to B2B enterprise level persona and companies.

Key Responsibilities:

• Campaign Management: Design, implement, and monitor high-impact marketing campaigns across various channels including email, social media, PPC, SEO, and events.
• Inbound Lead Generation: Develop and execute strategies to generate high-quality leads that convert to qualified sales pipeline and revenue growth.
• Content Creation: Collaborate with the content team to create compelling marketing materials such as whitepapers, ebooks, infographics, and blog posts that align with campaign objectives.
• Digital Asset Briefing & Coordination – work with existing copywriters, designers and marketing team members to create required digital assets such as landing pages, webpages, video ads, image creative, etc to support marketing activities
• Sales Enablement: Create compelling sales assets that empower our front-line SDRs and Account Executives to generate and progress sales opportunities.
• Conversion Rate Optimisation: Analyse campaign performance across paid and organic channels with a focus on improving conversion for core sales pages/campaigns
• Reporting & Analysis: Compile regular reports that provide visibility of performance across key KPIs and proactively identify areas for improvement
• Market Research: Conduct market research to understand industry trends, customer behaviour, and the competitive landscape to inform marketing strategies.
• Cross-functional Collaboration: Work closely with sales, product, and customer success teams to ensure alignment on objectives and messaging.

Skills, Qualifications & Experience:

• 7+ years in a Mid-to-Senior level digital marketing role with a heavy focus on customer/client acquisition
• Experience marketing to senior enterprise level persona (eg – CIO, CFO, CTO)
• A deep understanding of B2B client buying cycles/behaviours and how it impacts marketing activities
• Knowledge of Account-Based Marketing best practices and principles
• Strong analytical skills with experience measuring the effectiveness of demand generation efforts across the marketing funnel.
• Excellent communication & project management skills, with the ability to convey complex ideas simply and align with sales and marketing teams.
• Experience with SEO, PPC, email marketing, and social media platforms.
• Creative thinker with the ability to develop innovative marketing strategies.
• Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
• A willingness to experiment and adapt strategies based on data-driven insights.
• Experience with Excel, website metrics tools (e.g., Google Analytics), and marketing software tools.

Note: Please prepare your Government IDs (TIN, SSS, Philhealth, Pag-ibig) as part of the application and placement process. In the event of placement to a contract with a client, you will be required to submit a copy of your BIR 2303 (Certificate of Registration) as part of compliance with government regulations.
Apply Now
SHARE THIS POST