Senior Manager - Account Based Marketing

• B2B FinTech SaaS - Full ownership of the Accounting Channel
• Hybrid WFH/WFO Sydney CBD - 2 Days per week
• $800 Daily INCL Super, Initial 12 Month Contract

Our client, the 3rd largest FinTech (SaaS) in the world, is seeking an experienced Senior Marketing Manager - Account Based Marketing (Accountants Channel)!
  
Join this global leader, providing its customers (Accountants & Bookkeepers) with smarter business tools, whilst continuously finding innovative ways to deliver.
  
What your exciting days will look like: 

• Developing ABM strategy for the Accountant segment.
• Implementing targeted marketing campaigns, promotions and content based on data-driven analysis and insights.
• Collaborating with internal teams including design, content, product management and research & analytics to execute initiatives
• Drive lead gen and improve funnel metrics utilising inbound, outbound and paid media
• Managing client communication platforms to nurture target accounts and leverage CRM (SalesForce) for tracking progress.

What you'll bring to the team:

• B2B Digital/Channel Marketing Expertise with a focus on ABM.
• Proven success in driving consistent revenue growth through structured testing of high-touch programs
• In-depth knowledge of B2B performance channels including Google Ads & LinkedIn Ads
• Strong ability to leverage market data analysis and sales audience segmentation tools.
• Familiarity with accounting software or B2B FinTech partner networks

Perks!

• Flexible Hybrid - WFH & office (Sydney CBD, 2000)
• Enjoy Paid Public Holidays & additional "Recharge" Days!

Apply today via the link below - we can’t wait to meet you!