Senior Manager, Media

We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded 10 years ago in Sydney, Australia, Afterpay has over 24 million active customers globally and more than 250,000 of the best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others.

Afterpay is helping people spend responsibly! We empower customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. Now under the Block ecosystem, we are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing. Join a movement in which everyone can win.

The Role

As we continue to grow our footprint across Australia, New Zealand, and the UK, we are looking for an experienced Senior Media Leader to spearhead our paid media initiatives across our key markets. This role requires deep expertise in media planning and buying, audience segmentation, and digital transformation. You will lead media strategy across all parts of our portfolio, oversee execution, and collaborate with internal stakeholders and external partners to drive performance. This is a high-impact role where you will have the opportunity to shape the media approach for a category-defining brand.

We are much more than our job descriptions, but here's where you will begin.

You Will

• Media Strategy & Execution
  
  
  
  • Develop and execute a comprehensive paid media strategy that aligns with Afterpay's growth and brand objectives.
  
  
  • Oversee media planning and buying across all channels, including Social Media, Video, TV, OOH, Paid Search, Programmatic Display, Digital Partnerships and more.
  
  
  • Leverage first-party data and audience insights to create targeted, high-performing campaigns that drive customer acquisition and retention.
  
  
  • Partner with internal teams to develop a seamless omnichannel approach that integrates paid media with owned and earned channels.
  
  
  • Identify and implement new media technologies, tools, and innovations to stay ahead of industry trends.
  
  
  • Partner with creative teams to develop high-performing, channel-optimized content that enhances engagement and conversion.
  
  
  
  


• Performance & Optimization
  
  
  
  • Lead media investment decisions, ensuring optimal budget allocation and ROI across all parts of our portfolio.
  
  
  • Work closely with analytics and data teams to monitor performance, optimize campaigns in real-time, and implement A/B testing strategies.
  
  
  • Develop and maintain measurement frameworks, including incrementality testing, attribution modelling, and audience segmentation to refine media effectiveness.
  
  
  • Drive efficiencies in media buying by negotiating rates, managing partnerships with agencies, and ensuring Afterpay benefits from competitive pricing while driving better outcomes.
  
  
  
  


• Leadership & Stakeholder Management
  
  
  
  • Serve as Afterpay's go-to media expert across the business, advising senior stakeholders on media strategy, performance & opportunities.
  
  
  • Lead and mentor a high-performing team of media professionals, fostering a culture of excellence, innovation, and continuous learning.
  
  
  • Work cross-functionally with brand, product, finance, compliance, and data science ensuring media aligns with overall business objectives.
  
  
  • Manage relationships with our agencies and key media owners, platforms (Google, Meta, TikTok, TV networks, OOH vendors, DSPs, etc.).
  
  
  
  

You Have

• 10+ years of experience in media planning and buying, with a strong track record in ANZ (UK experience a plus).


• Proven ability to lead multi-million-dollar media budgets, ensuring efficient allocation and cost control.


• Expertise in digital, data, and technology-driven media strategies, with a strong understanding of performance marketing and brand marketing.


• Strong understanding of media mix modelling, audience segmentation, and performance forecasting.


• Experience in working within a matrix organization, managing multiple stakeholders, and influencing C-suite executives.


• Ability to balance big-picture strategy with hands-on execution in a fast-paced, dynamic environment.


• Strong leadership skills, with the ability to mentor and develop teams while driving results.


• Passionate about innovation, media trends and consumption habits, and digital transformation.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role.