Senior Marketing Manager

About the organisation
Founded in the 1940's and with over 100 stores around the world, our client is a growing global retail company.

About the role
Reporting into the Chief Operating Officer, you will:

Develop Marketing and Public Relations strategies

Execute all elements of the marketing campaigns including ATL & BTL advertising, digital marketing, social media, graphic design, Public Relations & sponsorships

Manage vendor partners as well as marketing and external media agencies

Lead the graphic design team

Manage and mentor a dynamic team of Marketers

Develop and optimise the marketing budget

Analyse sales and measure the effectiveness of the implemented marketing programs

Produce and deliver regular reports relating to ROI, budgetary spend and areas of opportunity and risk

Analyse consumer trends and drive key market insights to drive the marketing strategy

Drive customer understanding and insights

Conduct analysis and periodical reviews of product, competition, category, customer and consumer trends to enhance the brand's equity and marketplace performance

Optimise new store openings by developing and implementing new store opening campaigns

Work with other stakeholders and global teams for alignment on global brand direction

Note: You will be required to undertake regular domestic and international travel, as well participate in regular out of hours conference calls and meetings.

About you

7+ years in Marketing, Public Relations or advertising with a strong preference for experience working for global brands

4+ years people management experience

Fashion/retail industry experience strongly preferred

Extensive budgeting and planning experience

Exceptional strategic, analytical and creative thinking abilities

Ability to influence and gain buy in from key stakeholders across all levels of the organisation

If this sounds like you, please submit your CV as soon as possible by clicking 'Apply Now'.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

skills

Marketing, Public Relations, Marketing strategy, people management

qualifications

Bachelor of Marketing or similar

education

Bachelor Degree