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ABOUT MYPASS GLOBAL
MyPass Global is a B2B SaaS platform built for workforce compliance in mining, energy, oil and gas, and heavy industry. Founded in Sydney in 2013, we connect 1,500+ organisations and 160,000+ verified workers across Australia, New Zealand, Chile, and North America.
Our worker-owned Skills Passport creates a network effect competitors cannot replicate: every new operator that mandates MyPass pulls in their service providers, and every new service provider brings workers. We are backed by OneVentures ($7.5M Series A, February 2026) and trusted by BHP, Chevron, Shell, Woodside, and Methanex.
We need a Senior Marketing Manager who can execute the strategy with precision, someone who can equally build and deliver to brief, moves fast, and has a natural curiosity around the role of AI in Marketing.
THE ROLE
You are the execution engine for MyPass marketing in 2026. You'll own delivery across four strategic pillars:
1. Events & Webinar Experiences
Our highest-converting channel. You own end-to-end delivery of the annual events calendar (Perth, Brisbane, and Melbourne) - executive roundtables, conference fringe events, VIP dinners, and stakeholder-segmented webinars.
Manage venue sourcing, speakers, logistics, registrations, and post-event follow-up
Coordinate the quarterly executive engagement and roundtable format that has been a proven pipeline driver
Build content from every event: Each roundtable produces 5–8 assets across formats and audiences.
2. Content & Thought Leadership
MyPass needs to be found in AI-powered search and trusted by sector executives. You own the content production workflow.
Support AEO/SEO content production targeting high-value buyer queries (5 articles/week output target via AI-assisted workflows)
Deliver to AEO strategy and activation plan, including G2 rating and reviews, and customer proof.
Manage customer stories pipeline - structured case studies for BHP, Woodside, Chevron, Shell in result-led format
Support thought leadership: LinkedIn content cadence, webinar appearances, industry submissions
Coordinate content deliverables across AI in Workforce, Contractor Compliance, Contractor Mobilisation & Cost, Winning Work & Digital Skills Passport.
3. Paid Advertising
This is hands-on execution, you manage campaigns directly, not just brief agencies.
LinkedIn campaign execution: sponsored content, message ads, and retargeting campaigns targeted at ICP personas across Owner Operator and Service Provider segments
Manage Google Ads (Search and Display): keyword strategy, ad copy testing, landing page alignment.
Run always-on retargeting programs to re-engage warm audiences from events, webinars, and gated content downloads
Oversee G2 and review site advertising to support AEO authority and conversion at the bottom of the funnel
Manage paid budget allocation and report on cost per MQL, SQL, and channel-level pipeline contribution monthly
Brief and manage external agency or contractor support where needed.
4. ABM Campaigns & Champion Enablement
MyPass sells to buying committees of 8+ decision-makers across a 9–15 month cycle. You support the champion to sell internally, not just keep them warm.
Execute ABM programs for Tier 1 Owner Operator targets (1:1 named accounts) and Service Provider expansion (1:few cluster model)
Understand AI workflows
Build champion enablement kit: ROI templates, cost-of-non-compliance data, stakeholder-specific one-pagers
Manage LinkedIn targeted ads, content syndication, and always-on paid campaigns
Coordinate nurture sequences in HubSpot across Safety, Finance, Procurement, and HR stakeholder personas
4. Marketing Operations & Reporting
Produce & analyse marketing performance data and optimize campaigns using HubSpot, and analytics tools
Maintain HubSpot campaigns, account accuracy, and inbound lead experience.
Oversee social media, branding, and merchandise for events.
Be the primary point of contact across the business for Marketing requests.
YOUR BACKGROUND
We're looking for someone who has done this before in a scaling B2B environment with long sales cycles and technical buyers. Specifically:
B2B marketing, ideally in SaaS, technology, or construction/industrial/resources sectors
Proven track record delivering events that generate pipeline
Hands-on HubSpot experience - nurture, attribution, reporting
Experience marketing to multi-stakeholder enterprise buying committees
Ability to write and brief compelling, sector-specific content
Comfortable operating as a senior individual contributor without close day-to-day management
Familiarity with ABM strategy and execution (1:1, 1:few models)
Strong project management
AI-forward: already using AI tools to multiply output, not experimenting cautiously.
WHO YOU ARE
Beyond the skills, we're looking for a specific type of person:
You are a doer first. You don't wait for a playbook to be handed to you, you help write it.
You are commercially wired. You think about pipeline and revenue, not just reach and impressions.
You are comfortable with ambiguity. The org chart is changing, the strategy is evolving, and not everything is defined. You add structure rather than needing it.
You work smarter with AI. You already know how to use AI to multiply your output. This is a lean team and you need to punch above your weight.
WHAT WE OFFER
Hybrid working: office presence in Sydney with travel for events
Direct access to the Fractional CMO and VP Sales — minimal hierarchy
Real ownership: you run programs end-to-end, not just execute tasks
A genuinely interesting sector — workforce compliance in mining and energy is mission-critical
AI-forward culture: we expect you to work smarter, not just harder
A platform with genuine product-market fit and enterprise social proof
Opportunity to shape the marketing function as it scales
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