Senior Marketing Manager - FMClarity

About FMClarity

FMClarity is an innovative B2B SaaS company on a mission to revolutionise facilities management. Their cloud-based CMMS platform unifies preventative maintenance, asset lifecycle management, work order management, compliance, and reporting — purpose-built for facilities-intensive organisations across Aged Care, Education, Multi-Site Retail & Leisure, and Disability Services.

They're a lean, ambitious team with a clear growth agenda, strong product-market fit, and a culture built on testing, learning, and celebrating wins together. This is a business that's moving fast and they need a marketer who can keep up.

The Opportunity

Reporting directly to the CEO, you'll step into a newly elevated Senior Marketing Manager role with full ownership of the marketing function. This is a hands-on leadership role. You're both the strategist and the executor, which means you'll be setting the direction and rolling up your sleeves to bring it to life.

You'll be responsible for driving 20 qualified MQLs per month, scaling paid lead volume by 25% YoY, and building the demand generation infrastructure that supports FMClarity's next phase of growth. There's a small team of contractors to manage, a meaningful budget to steward, and a direct line to the CEO to make things happen quickly.

What You'll Be Doing

• Demand Generation: Building and executing multi-channel inbound campaigns across SEO, content marketing, LinkedIn, lead magnets, webinars, and events
• Performance Marketing: End-to-end ownership of paid acquisition via Google Ads (including Performance Max) and Microsoft Bing Ads, optimising for MQL volume and cost-per-lead
• CRO: Leading a structured programme of landing page development, A/B testing, and conversion optimisation across the website
• Marketing Analytics: Owning the full tech stack — GA4, Google Tag Manager, CRM (Freshsales/Clarify), Jotform — and ensuring data integrity across every channel
• Marketing Automation: Designing and maintaining segmented lead nurture sequences, MQL/SQL handoff logic, and BDM alert workflows
• ABM: Developing targeted account-based programmes in partnership with the BDM team, with a strong focus on LinkedIn for ICP decision-makers
• Product Marketing: Owning positioning, messaging, Pendo in-product campaigns, and product-led growth initiatives
• Sales Enablement: Equipping the sales team with pitch decks, one-pagers, competitive guides, and vertical-specific messaging
• Social Proof: Running the testimonial programme, managing G2 and Capterra profiles, and coordinating client case studies
• Strategy & Reporting: Delivering a monthly CEO-level dashboard and quarterly OKRs, and leading the annual GTM planning cycle

Why This Role?

• Real ownership — this is not a role where you're executing someone else's strategy
• Direct CEO access — short feedback loops, fast decisions, no layers of approvals
• Competitive remuneration with performance-linked upside
• Flexibility — Melbourne-based with a hybrid working model
• A product worth marketing — strong NPS, real customer stories, and a platform that genuinely solves problems

What You'll Bring

• 7+ years in marketing, with at least 3 years in a senior or lead capacity
• Proven B2B SaaS background — ideally in PropTech, FacilTech, ConstructionTech, or adjacent verticals
• Hands-on paid search experience across Google Ads and Microsoft Ads, including Performance Max
• Solid technical chops in GA4, Google Tag Manager, and conversion tracking architecture
• Experience with CRM and marketing automation (Freshsales or equivalent)
• Strong copywriting skills — you can write compelling B2B copy across formats without outsourcing your brain
• CRO experience: you know how to build a landing page that converts and how to brief a developer properly
• Proven ability to manage multiple concurrent workstreams in a lean, fast-moving environment

Bonus points for: familiarity with the facilities management sector, experience with Pendo, ABM platform experience, or managing offshore/contractor-based creative teams.

• Full-time permanent role with a flexible, hybrid work arrangement (2 days in office).
• Ongoing professional development and training opportunities.
• Career growth in a fast-evolving tech startup.
• Collaborative and supportive team environment.