Senior Mass Fundraising Manager

*Internal Applications Only*

The role  

The Senior Mass Fundraising Manager leads the planning, execution, and continuous improvement of the Foundation's individual giving program, encompassing cash appeals, regular giving, donor acquisition, and bequest marketing. This is a senior delivery role with strategic accountability and the person in this role doesn't just execute campaigns, they shape the approach, own the creative and stewardship quality, and use data to drive decisions. 

The role has direct oversight of the bequest program strategy and mid-value donor pipeline and operates within the strategic framework set by the Head of Mass Fundraising & Data Strategy — translating data warehouse insights, segmentation outputs, and income strategies into high-quality campaigns, donor journeys, and stewardship activity.  

Reporting to the Head of Mass Fundraising & Data Strategy, this role is a cornerstone of the Mass Fundraising team's revenue engine and is responsible for the donor relationships and campaign delivery that underpin the Foundation's long-term income sustainability. 

This is a 12-month fixed term position, full time hours, and is based at our corporate offices in South Brisbane.  

Who are you? 

• A senior mass fundraising professional with strong individual giving expertise and experience delivering high‑performing, multi‑channel campaigns end to end. 

• A confident, donor‑centred communicator who uses data, insight and creativity to shape strategy and deliver excellent donor journeys. 

• A proactive and organised leader who balances big‑picture thinking with attention to detail in a fast‑paced environment. 

• A people‑focused leader who sets direction, coaches others and owns outcomes. 

• A warm, genuine and collaborative individual, motivated by purpose and creating impact for children and families. 

Key criteria 

To be successful in this role, you will possess the following:  

• Tertiary qualifications in marketing, communications or a related discipline, or equivalent relevant experience. 

• Minimum 5–7 years’ experience in individual giving, direct marketing or mass fundraising, with demonstrated leadership experience. 

• Strong experience delivering and optimising multi‑channel fundraising campaigns, including digital, direct mail, EDM and telemarketing. 

• Demonstrated experience in donor acquisition, retention and stewardship across the individual giving lifecycle. 

• Experience designing and managing donor journeys and automated communications using CRM and marketing automation platforms. 

• Proven experience briefing, managing and evaluating external agencies and suppliers. 

• Strong analytical and financial capability, including budgeting, forecasting and performance reporting. 

• Excellent project and time management skills, with the ability to manage multiple priorities and meet deadlines in a fast‑paced environment. 

• Highly developed stakeholder engagement skills with a collaborative, solutions‑focused approach. 

What is our difference?  

When you join the team, you’re not just doing another ‘job’. You are playing your part, bringing about real change, creating the difference every kid deserves. Our team is passionate, inclusive, fun and caring. You will also be able to access a range of benefits and programs to help you be the best version of you, including: 

• A market-competitive salary package 

• 3 bonus days of annual leave   

• NFP salary packaging benefits 

• Work/life balance through flexible and hybrid working 

• Learning and development opportunities  

• Free, confidential counselling and wellbeing support for you and your family  

• Corporate health care plan  

• Modern open plan office overlooking South Bank  

How to apply 

Select , complete the application form and upload your resume and a cover letter outlining your interest and suitability. 

For a copy of the position description please click here and to learn more about the Children's Hospital Foundation please go to our website https://childrens.org.au/

Applications close COB Tuesday 12 May 2026, however, they will be reviewed during this time. 

Please Note: 

• If you require any adjustments to submit your application, please get in touch with us at [email protected].  

• We welcome and actively encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people living with a disability, the LGBTQI community, people with neurological differences, mature age workers, as well as parents and carers returning to the workforce. 

• To be eligible for permanent employment within the Children’s Hospital Foundation you must be an Australian citizen or a permanent resident. 

• The Children’s Hospital Foundation is committed to child safety. The Working with Children (Risk Management and Screening) Act 2000 requires that people who work with children in certain categories of employment undergo the ‘working with children’ check. All Foundation employees must be eligible for a Blue Suitability Card, issued by the Department of Justice and Attorney-General. The issue and maintenance of a positive suitability notice is a requirement for continued employment at the Foundation.