Senior SEO & AI Visibility Manager

About OES

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.

 The Opportunity

We’re looking for a Senior SEO & AI Visibility Manager to lead the next evolution of organic growth, where traditional search meets AI-driven discovery. In this newly defined leadership role, you’ll own organic search performance and AI visibility (GEO) across multiple university partner sites, ensuring our brands are not just found, but trusted, cited, and chosen. This is a high-impact, commercially focused role where you will shape how prospects discover and engage with education in an AI-first world.

 Key Responsibilities

• Lead the organic search and AI visibility (GEO) strategy across partner websites
• Build and maintain demand roadmaps aligned to commercial priorities
• Optimise for SEO and AI discovery (LLMs, AI Overviews, generative search)
•  Stay ahead of evolving search behaviours and platforms
• Drive technical SEO initiatives (crawlability, indexing, site performance)
• Champion AI-readiness, including structured data and LLM optimisation
• Translate technical insights into actionable recommendations for digital and IT teams
• Partner with content, PR and comms teams to build authority and visibility
• Ensure content ecosystems are structured around topics, entities, and intent  
• Increase brand authority, citations, and trust signals across search and AI environments
• Own organic performance reporting across all partner sites
• Deliver measurable growth in leads, enrolments, and authority
• Reduce reliance on paid media through sustainable organic strategies

 About you

• 6+ years’ experience in SEO, organic growth or search strategy  Proven experience delivering commercial outcomes from SEO
• Strong expertise in technical SEO and content-driven strategies
• Experience with entity-based search, topic clustering, and AI-driven discovery (GEO)
• Ability to influence stakeholders across complex, multi-partner environments
• Experience leading teams across multiple locations
  

What’s in it for you?

Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our state-of-the-art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.

We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from:

• Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
• Professional development and mentoring
• OES Culture Club and events calendar
• Health and wellbeing activities
• Annual flu vaccinations
• Paid parental leave
• Purchased leave
• Study assistance and leave for eligible employees
• Mental health support resources and Employee assistance program (EAP)
• Income protection insurance
• Access to corporate health insurance rates

If this opportunity excites you, please APPLY NOW with your CV

At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability, and gender identity to apply. If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.