Senior Social Media Specialist

White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.

Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere.

Due to internal progression, we’re looking for a Senior Social Media Specialist to join our growing team. This role is dynamic and fast-pace perfect for someone who lives and breathes both social media and content creation. You’ll be creating content, jumping on trends, and travelling for brand trips, events, and activations. 

Main Responsibilities:

• Create high-impact, viral, trend-driven content across TikTok, Instagram and more
• Be a consistent on-camera presence - filming and producing engaging content that aligns with White Fox’s voice and brand for White Fox social platforms
• Monitor social trends, sounds, memes, and moments and proactively jumping on relevant opportunities 
• Create social plans for brand trips, events, campaigns, marketing activities (sales,ect)  and activations
• Attend brand trips, campaign shoots, events, and activations, capturing real-time content that aligns with the White Fox brand
• Lead the creative direction of day-to-day content, pitching and executing fresh ideas that elevate the brand’s social presence
• Collaborate with the PR, Design, and Creative teams to bring cohesive storytelling to life across channels
• Work closely with the Social Media Manager to make sure content vibes with launches, drops, and bigger campaigns
• Report on performance and content engagement to help refine and evolve strategy over time
• Push creative boundaries while keeping White Fox’s voice and style authentic and relatable
  

• You live and breathe social media and are obsessed with staying ahead of trends, viral challenges, and platform updates
• Confident and natural on camera -  you know how to engage and entertain an audience with ease
• Proven experience creating content that grabs attention and drives engagement on TikTok, Instagram, Snapchat, and other key platforms
• Strong creative vision and the ability to pitch fresh ideas that align with brand DNA and audience vibes
• Comfortable working in a fast-paced, ever-changing environment where speed and quality both matter
• Solid skills in filming, editing, and basic post-production using tools like CapCut and InShot or similar
• Highly organised and proactive -  able to manage multiple projects and deadlines 
• Flexible availability to accommodate brand trips, events, or reactive content moments outside traditional hours

• Opportunity for growth within the social team 
• Fun and supportive team culture 
• Generous monthly clothing allowance + ongoing discounts
• Fun events throughout the year
• Full Access to our in office White Fox Active Gym
• Working with one of Australia's fastest growing fashion companies