Senior Strategy Manager

• Own and maintain the McDonald's 1–3 year global account growth plan, ensuring alignment with Coates' broader three-year vision and measurable targets across markets and solutions.


• Report on progress against the growth plan, escalating required changes and ensuring leadership and BD governance have accurate, timely visibility of strategic performance.


• Represent the McDonald's global account at BD governance forums, ensuring strategic priorities are visible and pipeline opportunities are actively progress.​

Global Strategy Execution & Market Embedding​

• Drive the translation of the global growth strategy into market-level plans, working with regional account teams to ensure local execution reflects global strategic intent and priorities.​


• Develop and maintain a global operating framework for market account teams, providing consistent tools, guidance, and strategic context that enables markets to operate efficiently and in alignment with the global plan.​


• Establish clear accountability with market teams for execution against agreed strategic milestones, tracking progress and actively managing dependencies and misalignments that cut across markets.​

Market Intelligence & Global Scalability​

• Manage customer intelligence processes and facilitate regular Risks & Opportunities (R&O) sessions globally, synthesising market-level insights into actionable strategic inputs.​


• Assess local and market-specific growth opportunities for potential global applicability, developing a structured view of which initiatives have the scale, commercial viability, and client appetite for global adoption.​


• Feed validated market intelligence and scalability assessments back into the global growth strategy, ensuring the plan evolves in response to real market signals rather than assumptions.​

Cross-functional Alignment & Commercial Development​

• Collaborate with the McDonald's Product Roadmap Manager to ensure the product roadmap supports and enables growth plan objectives, and to inform business development plans based on GTM readiness.​


• Partner with the Account Director to align current execution with future plans, determine strategic direction, and ensure commercial opportunities identified through strategy work are progressed into pipeline.​


• Monitor the competitive landscape to identify threats and opportunities relevant to the account, informing strategic positioning and commercial decision-making.

• Minimum 5–8 years' experience in strategy, business development, or commercial planning roles, with demonstrated progression to a senior individual contributor or manager level​


• Proven experience developing and executing multi-year commercial or account growth strategies within complex, global enterprise environments​


• Strong background in market intelligence, opportunity analysis, and risk and opportunity management — with experience translating insights into actionable strategic plans​


• Demonstrated ability to work across global and regional teams, driving alignment and accountability against a shared strategic direction​


• Experience collaborating with product or technology teams to inform go-to-market planning and business development pipeline​


• Track record of identifying and converting growth opportunities within existing enterprise accounts or market segments


• Experience working within or alongside large-scale technology deployment or managed services environments (highly desirable)​


• Familiarity with the QSR industry, digital merchandising, or global franchise operating models (highly desirable)​


• Experience operating within a global account or market framework, with an understanding of how global strategy translates into diverse local operating contexts (desirable)