Shopper Insights Lead

Mars: Where your Tomorrow Starts Today! 

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.  

Join us in building a sustainable future where people, communities, and the planet can truly thrive. 

 
About the role: This role will be working for our Mars ​Petcare​ segment, ​where we make life better for pets and their owners.​ 

Role Title:  Shopper Insights Lead 
Location: Melbourne, Vic  

Hours: Full-time, permanent 

Reporting to: Consumer & Market Insights Director - Mars Pet Nutrition Australia 

The Shopper Insights Lead will be accountable for driving competitive advantage for Mars Petcare via the delivery of superior and compelling Shopper insights to unlock strategies that drive development of superior customer strategies, decision making and market activations 

 
What you’ll do: 

• Manage and execute complex and challenging insights projects focussed upon generating superior understanding of Petcare shoppers along the whole Path to Purchase and in an Omni-channel (Bricks and Mortar, On-line and Speciality retailerss) context incl.: Shopper Funnels; Shopper Missions; Eye Tracking; Path to Purchase; Channel and Retailer Choice; and In Store Decision Making 

• Provides market understanding including estimates of market size where data is unavailable to provide a view of total market context.  Assists the Consumer and Market Insights lead in preparing market context analysis for Strategy Days and Global visits. 

• Delivers insights as compelling retailer sell in stories that link Petcare Strategy to Retailer strategies and Category Growth via the Category Vision. 

• Represent the shopper in the 3 year Growth Planning process to enable superior opportunity identification 

• Stimulate, guide and influence Category Growth Driver application by Retailer / Channel 

• Support and guide business teams regarding the strategic ‘sell’ of strategy 

• Works closely with consumer insights colleagues to create shared understanding and ‘single story’ of the consumer to shopper/path 2 purchase journey 

• Continuous improvement of insight Methodologies and Research practices resulting in definitive ‘better/best practice’ 

What you need to bring:  

• A Bachelor's degree in either Economics, Statistics, Mathematics, or Data Science 

• 4+ years experience in shopper insights or category lead roles where you have partnered across the organization to analyse a range of internal & external data sources, drawing out key insights and forming recommendations that strongly links to business strategy, ideally gained in an FMCG or retail/grocery business 

• Demonstratable experience in the analysis of a range of internal & external data sources, drawing out key insights and forming recommendations on the basis of solid commercial knowledge with links to business strategy.  

• Superior analytic tool skills including strong Excel, Data Visualisation and statistical analysis experience, power BI reporting skills and/or SQL skills well regarded 

• 4+ years working experience with sales data such as Circana, Quantium, Synergy 

Why you’ll love working for Mars: 

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future. 

• People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here. 

• Development: Shape your career with personalised development and real opportunities to grow from day one.  

• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life. 

Mars is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.  

We know everyone’s needs are different, and we’re committed to making our application process accessible and supportive for all candidates. If you require any adjustments along the way, simply let us know in your application form. We’ll work with you to understand what will help you feel comfortable and supported. We are pleased to provide such assistance, and no applicant will be penalized as a result of such a request.