Social Marketing Coordinator - Career Growth Potential

Bowens is a BRW Top 200 privately owned company and a fourth-generation family owned Australian business with a proud history of 125+ years, being first established in 1894. We have 500+ employees and pride ourselves on creating the structure for our teams to build their career.

Why join Bowens? 

• We are a growing Australian owned family business where a company value is “fun”
• Free on-site parking and free Barista made coffee
• Wellbeing program including EAP services and health education sessions
• Genuine training opportunities 
• Discounts on company product and access to exclusive offers from corporate partners
• Opportunity to build a career and take up different development opportunities
• Innovative approach and the potential to leave a legacy within the business

About the Role:

At Bowens, we’re searching for a highly qualified marketing coordinator who can contribute to existing programs while assisting with development of new initiatives aligned with company goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

• Assist in developing and implementing the company’s brand strategy
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for program success
• Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
• Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets
• Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members

Duties will include but are not limited to:

• Support the Senior Digital Marketing Manager and Digital Marketing Coordinator in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
• Create and plan social media campaigns based on marketing calendar
• Maintain inventory of marketing support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
• Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

We are looking for an individual who possess the below skills:

• Experience in marketing coordination or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience using data analytics software for research
• Excellent communication and presentation skills

All applicants will be required to undergo a pre-employment medical including drug and alcohol testing. 

All applicants will be treated in the strictest of confidence. Due to high number of applicants only successful applicants will be contacted.