Social Media Coordinator

Aje was created in 2008 to translate the effortless Australian lifestyle into fashion.

Designed for an elegance grounded in ease, our garments empower our customers to feel relaxed, assured and beautiful.

Our company strives to invite freedom of self-expression in each architectural store environment, bringing our customers a confidence and beauty that elevates their every day to an occasion.

About this opportunity:

• Collaborate with the creative team to develop innovative social media content and campaigns aligned with the annual marketing strategy, brand vision, and seasonal storytelling.
• Produce social media content for key events, including brand events and social partnerships, ensuring sponsor content is delivered according to agreements.
• Strategize content requirements with the Senior Content and Social Media Manager to optimize performance across organic channels for campaign objectives.
• Formulate a content creation strategy that connects offline and online experiences to engage retail stores on Instagram.
• Work with the Senior Content & Social Media Manager and Marketing Director to build an insight-led annual social media strategy, setting KPIs, content plans, budgets, and growth roadmaps.
• Create and manage an ongoing framework and calendar for organic social content, reviewed by the Senior Content & Social Media Manager and approved by the Marketing Director.
• Identify opportunities where organic content can be boosted through paid channels, and execute boosted and dark acquisition ads to grow social media following.
• Collaborate with the Community Coordinator and Customer Care team to engage with followers, responding to comments and direct messages promptly.
• Stay updated with global social media trends and industry best practices to keep the brand at the forefront of social media execution, and suggest new features to enhance brand awareness.
• Measure and report performance metrics of organic digital marketing and social media channels weekly, providing insights and recommendations using relevant social tools

You will bring:

• Excellent communications skills – written and verbal
• A broad understanding of social media
• Confidence to target and nurture new and existing media relations
• High level of motivation
• Well-organized
• Capable of influencing results from peers and senior team members
• Ability to prioritise a varied workflow
• A creative and innovative approach to social media marketing
• Able to work at a fast pace
• Intelligent and curious
• An understanding of evolving industry innovations and technologies

What do we offer?

• Generous salary packaging
• It is hard not to embrace the Aje style with generous employee discounts, staff wardrobes, pre-order programs, clothing allowances and regular sample sales
• Your growth is our growth, training and development programs are recommended and encouraged!
• Celebrate milestones such as, Birthdays with Aje leave benefits
• Access to our comprehensive Employee Assistance Program designed to support your wellbeing
• No key achievement and success goes unnoticed
• Referral incentives
• Increasing positive corporate responsibility, reflected through our Aje Aware Charter
• Stepping away from the traditional, Aje HQ is a sunlit space within Surry Hills that influences creative and collaborative thoughts. The awe will never diminish when looking at the curved arches, textured walls and open roof