Social Media Manager (Organic social)

Role : Social Media Manager (Organic social , content marketing and community management)
Location : Melbourne
Hybrid : 4 days work from home, 1 day work from office

Why work for them:

• Outstanding Team: Friendly, humble, expert, fun-loving, and professional team members who exceed client expectations.
• Creative Excellence: Our creative team excels in brand creation, maximizing sales, and delivering unparalleled ROI.
• High-Quality Production: Our production team is praised for delivering high-quality executions at competitive prices.
• Client Success: We develop unique territories for clients, enabling their success.
• Comprehensive Services: One-stop shop with in-house creative, production, post-production, and media buying for cost efficiency and speed.

Employee Benefits:

• Modern Office: State-of-the-art office with easy access by public transport.
• Gym Membership: Complimentary membership at the neighboring gym.
• Flexibility: Flex Friday and Work-from-Home Fridays.
• Learning Opportunities: Monthly Learn & Lunch events.
• Industry Engagement: Regular participation in industry events and parties.

About the Role:

Responsibilities:

1. Organic Social & Community Management

   • Engagement: Interact with followers, respond to comments, messages, and posts to build community.
   • Brand Voice: Consistently represent the brand's voice and persona across all interactions.
   • Monitoring: Track social media trends and audience conversations to adapt strategies.
   • Growth: Implement strategies to increase followers and engagement organically.
   • Analytics: Monitor and report on engagement metrics to assess content performance.
   • Crisis Management: Address negative feedback or PR issues tactfully.

2. Content Strategy

   • Content Creation: Oversee or directly create content such as text posts, videos, and images.
   • Editorial Calendars: Develop and manage a content calendar for timely marketing campaigns.
   • Content Curation: Source relevant content that aligns with the brand's values and audience interests.
   • Collaboration: Work with marketing, sales, and design teams to produce cohesive content.
   • Integration: Optimize social media content for search engines with relevant keywords.
   • Performance Analysis: Use analytics tools to measure content effectiveness and refine strategies.

3. Paid Social Media

   • Campaign Strategy: Design and implement paid social media campaigns aligned with marketing objectives.
   • Budget Management: Allocate and manage budgets for paid campaigns to maximize ROI.
   • Targeting: Use demographic data to effectively target ads to various audience segments.
   • Ad Creation: Supervise the design and writing of compelling ad copy.
   • Testing and Optimization: Continuously test and refine ad formats and content for better performance.
   • Reporting: Prepare detailed reports on campaign performance with insights and recommendations.

Skills & Experience Required:

• Minimum 3 years of social media management experience, including managing corporate profiles and campaigns.
• Experience in a digital marketing agency environment.
• Proficiency with social media scheduling tools (e.g., Hootsuite, Buffer) and basic understanding of advertising platforms (e.g., Facebook Ads Manager).
• Hands-on experience with paid social campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Strong content strategy skills, including writing, basic graphic design, and familiarity with content management systems.
• Analytical skills to evaluate social media data and improve campaign effectiveness.
• Project management skills to handle multiple projects, timelines, deliverables, and budgets.
• Bonus: Certifications in digital marketing, social media strategy, or platform-specific advertising (e.g., Facebook Blueprint, Google Analytics).

Performance Goals:

• Achieve KPIs set during annual reviews.
• Manage multiple projects simultaneously, ensuring deadlines and budgets are met.
• Exhibit teamwork and a positive attitude.
• Assist in developing the knowledge of Media Executives and Coordinators.
• Follow agency processes for efficiency and quality control.
• Maintain high attention to detail for accurate, high-standard work.
• Uphold a positive and productive attitude.

Rachel Fernandez
[email protected]

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.