Social Media Marketing Specialist

At Daniel's Donuts when you enter our stores you cannot help but smile as you ponder the wall of colourful, mouth-watering delicacies in front of you. We are Australian, and we proudly say that we’re the number one destination for anyone looking for donuts, pies, coffee & shakes. Starting as a family-owned business, we are rapidly expanding, having a network of 55 stores (on our journey to national expansion).

Key Purpose of Role

The key purpose of the role of the Social Media & Marketing Specialist is to support the Marketing Manager in implementing the marketing plan/ projects and showcasing our brand on social media.

You will be responsible for supporting the retail team in growing our sales and brand through this marketing plan alongside content creation to drive reach and engagement growth on our social media channels (especially TikTok!).

You will be ambitious, have fresh ideas and a sense of humour – we are selling donuts after all!

It’s a fast-paced environment that’s ever changing on our high-growth journey so it’s the perfect role for an ambitious junior marketer who is keen for career growth.

Using your amazing skills, you will build on what we have created to date and work with the team to take our marketing and social media into the future.

More specifically you will be:

• Supporting the implementation of the strategic marketing plan that includes year-round marketing activities
• Developing and owning our Social Media channels including Instagram, Facebook, LinkedIn and kickstart and grow our TikTok
• Actively involved with marketing for our new store openings, including in-store, social media and any other activity
• Measuring results via reporting, and making informed recommendations/ choices on where to invest time and resources
• Communicating effectively with many stakeholders including briefing graphic designers on required artwork to briefing our wider retail team on marketing campaigns to ordering collateral from suppliers
• Copywriting for all marketing including campaigns, EDMs and website
• Implementation of our Loyalty Program, including the ideation of ways to utilise this channel for customer engagement and growth

What you’ll need:

• Solid experience in a Social Media Specialist, Generalist Marketing role in FMCG, Retail, or closely related field
• Skilled at communication and creative copywriting
• Motivated with exceptional time-management skills
• A passion to excel in a super hands-on environment

What’s in it for you:

• You will be joining a fast-growing company with a delicious product!
• Career progression possibilities within the broader Group
• Supportive leadership structure
• This is an office-based role, near the corner of St Kilda & Toorak Rd (opposite Albert Park)
• Generous team discounts

If this has your name written all over it, apply with a resume and cover letter telling us why you’re perfect for the role and include in there what your favourite donut flavour is.

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