Social Media Producer

Join the team shaping the future of Australia’s game.

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

The opportunity

The AFL Digital Network is seeking a casual Social Media Producer to join the team and support the creation and publishing of content across the AFL’s Indigenous social media channels.

This role focuses on sharing stories that connect with First Nations audiences, celebrate culture, and help bring new fans into the game.

You will work a mix of weekday and weekend shifts to produce engaging, platform-first content across Instagram, Facebook and X, working as part of the broader AFL Social team.

You will be supported by the AFL’s First Nations Engagement and Inclusion team to ensure stories are shared with care.

If you are creative, curious and passionate about storytelling - particularly in a First Nations context - and you have made content for social media channels before then this could be the role for you.

What you’ll own

• Create, film and publish engaging social media content across AFL Indigenous social media channels


• Identify and shape culturally relevant and meaningful stories that resonate with First Nations audiences


• Contribute to key campaigns and cultural moments (e.g. Sir Doug Nicholls Round, AFLW Indigenous Round, NAIDOC Week)


• Monitor and engage with online audiences to build a respectful and inclusive community


• Bring fresh ideas informed by social trends, cultural moments and emerging creators


• Collaborate with internal teams to align content with AFL and AFLW campaigns and priorities

What you’ll bring

• Lived experience as an Aboriginal and/or Torres Strait Islander person


• Knowledge and experience working on First Nations content and stories is necessary, with an understanding of AFL preferred


• Experience filming and editing short-form video content


• Experience publishing content across social media platforms


• Creative thinking and a strong eye for engaging content


• Ability to write clear, engaging and audience-appropriate copy


• Strong collaboration skills and willingness to learn


• Experience creating content using tools such as CapCut, Adobe Photoshop or Premiere Pro


• Understanding of platform-specific content (e.g. Instagram Reels, TikTok-style video)

Everyone has a place here

Our game brings people together, and we want our workplace to do the same. We are committed to building an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

Applications

The AFL considers that identifying as an Aboriginal or a Torres Strait Islander is a genuine occupational requirement for this position under s 26 of the Equal Opportunity Act 2010 (Vic).

Applications close 14 June 2026