Social Strategist

STRATEGY, DATA & SOCIAL TEAM AT 1000HEADS 

The Strategy, Data & Social team at 1000heads answers critical questions that begin with WHY, are validated by WHAT the data tells us, and are delivered through HOW brands show up on social.

If you are curious by nature, driven to uncover meaningful insights, enjoy connecting data with creativity, and thrive on turning complexity into clear, engaging direction, you’ll fit right in.

The team is embedded within account teams across the agency, ensuring strategy, insight, and social expertise are applied at every key stage of the work, including:

• Strategic content, media, and campaign planning
• Audience definition, segmentation, and targeting
• Insight generation and data analysis to inform ideation
• Trend analysis, social listening, and cultural understanding
• Platform, channel, and social editorial expertise
• Client workshops, strategic frameworks, and alignment sessions
• KPI definition, measurement frameworks, and success metrics
• Paid media planning, activation, and optimisation
• Post-campaign evaluation, learning, and optimisation

In addition to integrated account support, the team delivers bespoke, stand-alone projects designed to help clients better understand their audience, brand, category, and social performance, combining strategic thinking, data-driven insight, and social-first expertise to drive stronger outcome.

SUMMARY OF THE ROLE WE’RE LOOKING TO FILL AT 1000HEADS APAC

1000heads APAC is looking for a Strategist to join our Strategy, Data & Social team, working from one Syd or Melb and supporting clients across the APAC region. The role works closely with the Social Strategy Director and Senior Strategist to deliver social first, insight led thinking.

The role spans strategy and insights, shaping the why behind our work and translating research, data, and platform understanding into clear strategies, frameworks, and content direction across campaigns and always-on social activity.

We’re seeking someone who excels at turning complexity into clear, actionable strategy. You’ll be confident crafting social first strategies, content frameworks, and rollout plans, grounded in research, social listening, cultural insight, and platform analytics.

You understand what good looks like on social and can reflect this in your analysis and reporting skills, with the ability to interpret data beyond the numbers to deliver insight, recommendations, and optimisation.

You’ll be comfortable developing clear strategic narratives and creative briefs, working closely with creative, social, and account teams to ensure alignment and inspire strong ideas. You’ll collaborate across disciplines and contribute to strategic planning and knowledge sharing within the team.

This role offers the opportunity to work on social first strategy and insight led projects for leading global brands, including Google, Cisco, GitLab, SAP, Isuzu, UNIQLO, Meltwater, and Live Nation, in a fast paced, collaborative environment.

RESPONSIBILITIES

• Strategic development and support
• Craft comprehensive social first strategies for clients
• Support the creation of social frameworks, content pillars, and rollout plans for client campaigns
  
• Research, insights generation, performance analysis & reporting
• Conduct research and analysis to inform strategy development, including competitive audits, category research, and cultural trend mapping
• Data visualisation that goes beyond basic excel functionality
• Intricate knowledge of social and digital platform analytics
• Experience with social listening platforms
• Apply platform-specific knowledge to maximise potential for reaching and engaging target audiences
• A demonstrable ability to look beyond the numbers towards interpretation, recommendation and action to provide sound insights
• Interpret performance data to evaluate content and campaign effectiveness
• Provide strategic recommendations for optimising ongoing campaigns and content strategies
• A dab-hand at creating and implementing reporting templates in Excel and Google Slides
  
• Creative Collaboration and Brief Writing
• Develop clear, compelling strategic narratives that inspire both internal teams and clients
• Write and deliver inspiring creative briefs that lead to innovative social-first ideas
• Work closely with creative teams to ensure strategic alignment in campaign and always-on content development
  
• Cross-Functional Collaboration
• Participate in strategic planning sessions with various teams (e.g., account management, creative, data)
• Ensure strategic alignment across all aspects of client work
• Support knowledge sharing and skill development within the strategy team

• 3-5 years experience in social media strategy or planning roles.
• Strong strategic thinking and problem-solving abilities.
• Excellent storytelling and presentation skills.
• Deep understanding of major social media platforms and their strategic applications.
• Experience in developing social content strategies and campaign frameworks backed by audience and platform data. 
• Ability to interpret and apply data insights 
• Adaptability to work across various industries and client types.
• Knowledge of audience analysis platforms like Global Web Index, and an awareness of the wealth of data sources available to you
• Methodology development for both primary research and performance measurement
• An eye for detail, the ability spot flaws or mistakes in methods, reports and plans

Your first priority will be to do your job to the best of your abilities.  Your second priority will be to help those around you to do their job to the best of their abilities.

This job description is not intended to cover everything that will be expected of you but rather to act as a guide and you may be required to get involved in other and reasonable ad hoc projects.

ABOUT 1000HEADS

1000heads combines expertise in data & analytics, strategy, technology and creativity to help the world’s best businesses build Social Age brands. 1000heads provides a fully integrated, end-to-end Social Transformation™ proposition to blue-chip clients encompassing data & analytics, strategy and implementation. 1000heads has a global footprint, employing over 200 people across 12 offices in London, New York, Los Angeles, Miami, Chicago, Bogota, Sydney, Melbourne, Kuala Lumpur, Tokyo, Paris and Berlin. 1000heads’ clients include Alphabet, Keurig, The North Face, San Pellegrino, Amazon, Cisco, and Diageo.

1000heads is an Equal Opportunities Employer, we are passionately committed to working together to promote an inclusive environment which celebrates and promotes diversity. We are committed to our belief that diversity in our team generates better and bolder ideas, creativity, understanding and respect. We welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

For more information on 1000heads, visit 1000heads.com.