State Sales Manager

Bring your unquenchable thirst for sales and blaze a career less ordinary at Lion.

Lion, home to Australia’s most iconic beer and RTD brands – Hahn, XXXX, Stone & Wood, and Kirin Hyoketsu (to name a few) – is looking for a passionate and results-driven State Sales Manager to lead our Victorian field sales team. Based in Melbourne you’ll play a critical role in driving sales growth and market share by executing strategic sales plans, building strong customer relationships and delivering operational excellence. You’ll lead a high-performing, safety-focused team, whilst working collaboratively with teams across Lion to achieve growth & execution plans. If you thrive in a fast-paced environment and are motivated to lead, inspire and deliver, this full-time permanent opportunity could be the perfect next step in your career.

Your Mission:

• Deliver with Impact: Execute the state sales plan to deliver executional targets, exceeding volume, revenue and market share goals. 


• Engage in the Marketplace: Nurture productive, mutually beneficial business relationships with customers and industry associations, being an ambassador for Lion at customer, sponsorship and industry events. 


• Collaborate for Success: Collaborate internally to deliver against business priorities leading state Field Leadership briefings and Sales planning forums. 


• Negotiate and Persuade: Represent Lion in Pourage Rights deals, owning negotiation strategy and long-term value creation.


• Drive Operational Excellence: Embed Lion processes, technology and tools across the state field sales team. 


• Lead and Coach: Create, develop and lead a high-performing team, driving team engagement and championing a high-growth culture.

Your Edge:

• Execution Excellence: Ability to translate strategic priorities into actionable field plans that drive results. 


• Proven Leader: Ability to build teams that apply their diverse skills and perspectives to achieve outstanding results. 


• Strategic Thinker: Agility and capability to develop vision and strategies to address customer and business issues. 


• Relationship Builder: Proven ability to form strong, trusted and constructive relationships with customers, cross-functional peers and business partners. 


• Commercially Minded: Strong commercial acumen with the ability to understand financials and commercial analysis. 


• Skilled Negotiator: Highly developed negotiation skills. 

We're looking for an experienced sales leader with a strong track record of delivering sustainable, commercial results in the fast-moving consumer goods space. If you bring strategic thinking, a passion for developing teams, and the drive to lead with impact, we’d love to hear from you. 

At Lion, we offer ‘growth on tap’ and you’ll get hooked on reaching higher with each new challenge. We have endless experiences to learn and grow for those thirsty for more. Here, you don’t have to choose between your career and other life priorities – we have fantastic people, policies and programs to empower you to lead a career and life less ordinary.