Technical Sales Representative / Sales Engineer - General Industry (NSW)

Your role

The Technical Sales Representative – NSW is a front-line, revenue-driving role responsible for developing and growing sales of Atlas Copco General Industry solutions across New South Wales.

This position focuses on field sales execution, product demonstration, technical solution selling, and customer development, working directly with end users and through authorized distributors.
It is an individual contributor role, critical for short-term growth and long-term market penetration.

Key Outcomes

• Consistent achievement of order intake and sales targets


• Expansion of Atlas Copco footprint in manufacturing, automation, mining, energy, maintenance and industrial assembly


• Strong, trust-based relationships with customers, decision-makers, distributors and Atlas Copco team.


• Increased adoption of smart, connected, and error-proof assembly solutions

Core Responsibilities

1. Field Sales & Business Development

• Actively sell Atlas Copco General Industry tools, systems, and solutions (Hardware and software) in NSW


• Develop new customers and distributors while growing existing accounts


• Identify new applications, projects, and growth opportunities


• Execute structured territory planning and daily call routing


• Own the full sales cycle: lead → opportunity → quotation → order

2. Technical & Solution Selling

• Analyze customer processes to identify bottlenecks, risks, and improvement areas


• Propose value-based solutions, not just products


• Conduct:




• On-site customer visits


• Technical assessments


• Product demonstrations and presentations




• Promote:




• Advanced tightening strategies


• Error-proofing and operator guidance


• Data capture, traceability, and process capability concepts




• Support customers with ROI and payback justifications

3. Distributor & Channel Support

• Work closely with authorized distributors and service partners


• Support distributor sales through:




• Joint customer visits


• Technical training


• Application support




• Build long-term, mutually beneficial distributor relationships


• Identify gaps in coverage and support corrective actions

4. Market Intelligence & CRM Discipline

• Maintain accurate and disciplined CRM usage:




• Account plans


• Opportunities, sales pipeline


• Forecasting and activity tracking




• Monitor competitor activity, pricing, and market trends


• Provide structured feedback to the Business Line Manager on:




• Key projects


• Market dynamics


• Competitive threats

5. Professional Representation

• Represent Atlas Copco at:




• Trade shows


• Customer days


• Product launches and seminars




• Participate in internal sales meetings, training, and toolbox talks


• Act as a trusted technical and commercial advisor to customers

To succeed, you will need

• 5+ years experience in technical or industrial field sales


• Background in manufacturing, automation, wind, mining, energy, or industrial assembly


• Proven ability to sell technical solutions and premium products


• Strong understanding of industrial processes and applications


• Experience managing a sales territory and achieving targets


• High level of autonomy, discipline, and ownership

Preferred

• Bachelor’s degree in Engineering (Industrial, Mechanical, Automation) or equivalent experience


• Experience working with distributors or channel partners


• Exposure to smart tools, automation, or digital manufacturing concepts


• Experience delivering customer training or technical seminars


• Australian citizen

Skills & Competencies

• Strong communication, presentation, and negotiation skills


• Ability to engage stakeholders from shop-floor to management level


• Analytical mindset with ability to articulate customer value and ROI


• Structured time management and planning skills


• Confident, resilient, and results-driven

Personal Profile

• Ambitious, proactive, and execution-focused


• Technically curious with a strong learning mindset


• Customer-centric and solution-oriented


• High integrity and alignment with Atlas Copco Business Code of Practice


• Team player who collaborates effectively with sales, service, and distributors

In return, we offer

• Competitive base salary + performance-based commission


• Superannuation


• Company laptop and mobile phone


• Extensive onboarding, product, and application training


• Clear development path within Atlas Copco


• Long-term career stability with a global market leader

Job location

This role is fully remote, enabling you to work  within the region of New South Wales , while being associated with our customer center in Australia. 

Contact information

Talent Acquisition Team: Sarinya Rotjanathimok