Vet Partnerships Marketing Manager

About Lyka:

Lyka was founded in 2018 by Anna Podolsky, inspired by her dog, Lyka, who was suffering from chronic health issues despite being on “premium” kibble. Together with Gabriel Guedes (COO) and Dr. Matthew Muir (Integrative Veterinarian), they built Lyka from the ground up with one core belief: better food can radically improve a pet’s healthspan and quality of life.

Lyka’s meals are vet-formulated and gently cooked from real food ingredients. Delivered via a flexible subscription model, Lyka meals have driven remarkable improvements for tens of thousands of customers, supporting gut health, reducing intolerances, improving energy and mobility, and even promoting hair growth.

What began as home-cooked meals has since scaled into one of Australia’s fastest-growing consumer companies, a vertically integrated, tech-enabled brand that is transforming pet health nationwide.

Lyka now operates from two offices, Sydney (HQ) and Melbourne, with three state-of-the-art food production facilities (two in Sydney, one in Melbourne) and a growing national footprint.

At Lyka, we’re not just selling pet food—we’re pioneering a new standard of wellness for pets. With strong product-market fit, deep customer love, and a track record of rapid growth, we’re now entering our most ambitious chapter yet: building a generational brand and category-defining business with global impact.

The opportunity:

We are looking for a [Vet] Partnerships Marketing Manager to bring Lyka's veterinary channel strategy to life through exceptional execution. Working within the brand team, they will partner with closely with the Partnerships Marketing Manager, this role is the engine behind how our vet engagement programmes come to life, from conference presence and in-clinic experiences to community partnerships and the tools that make it easy for vets to recommend Lyka.

The role reports into the Brand Director, with a dotted line into the VP of Partnerships. It sits alongside the Partnerships Marketing Manager in a collaborative structure where both roles work as a team, sharing context and moving fast together.

Role Responsibilities:

Conferences & Events

• Own end-to-end delivery of Lyka's presence at veterinary conferences (including AVA and key state events), from stand build and logistics through to on-the-day experience and post-event follow-up
• Manage event activations including dinners, pop-ups - coordinating venues, invitations, catering, and brand materials
• Brief and manage suppliers, agencies, and internal stakeholders to deliver on-brand, high-impact event experiences

In-Clinic Experiences & Assets

• Produce and manage distribution of in-clinic assets
• Brief and manage the design team on new clinic materials
• Manage merchandise and branded materials inventory for the vet channel

Community & Partnership Activations

• Support the activation of Lyka's community partnerships ensuring they show up meaningfully in the vet channel
• Coordinate co-branded materials, event participation, and community comms that demonstrate Lyka is an active part of the vet ecosystem
• Help bring partner stories to life through content and activation that VPMs can use in clinic conversations

What you will bring:

• Excellent project management skills, highly organised, able to juggle multiple workstreams and deadlines without dropping the ball
• Experience in marketing, events, or partnerships, with a strong track record of owning and delivering activations end-to-end
• Strong communicator who can write clear briefs, manage suppliers confidently, and build good working relationships across teams
• A natural collaborator — this role works closely with the Partnerships Marketing Manager (Vet Strategy) and the broader marketing team, so a team-first attitude is essential
• Comfortable working alongside scientific or evidence-based content — you don't need to be a vet, but you need to represent the brand credibly in a professional channel
• Sydney-based and available to attend events as required, including some interstate travel and occasional weekends
• Comfortable with data: able to track programme metrics and report on what's working

• Work in a fast-growing start-up, experiencing what goes on behind the scenes to sustain hyper-growth for a start-up with a physical product!
• Growth and Development – Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expand. We provide an annual L&D budget for you to continue your personal development.
• Work for a sustainability-focused company – we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet wellness company and we’re always looking at ways for us to improve sustainability practices.
• Be part of a diverse top-talent team, coming from widely different backgrounds and geographies.
• Up to 18 weeks of paid parental leave top-up
• Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work
• Pupper parent support to care for your furry friends – flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training and care to help them live their best life!

We are committed to building inclusive and diverse teams

Lyka is an equal-opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.