VP, Marketing

About Beonic

Beonic is an Australian-headquartered enterprise SaaS company delivering venue analytics solutions to airports, retail shopping malls, retail stores, stadiums, municipalities and large public venues. With 11,000 venues deployed across 55 countries and regional teams in ANZ, North America, EMEA, South Africa, Middle East and Brazil, Beonic is a global business with a genuine growth story. Our platform integrates WiFi analytics, people counting, LiDAR (CrowdVision) and Beonic Vision — software that layers over existing CCTV infrastructure — to give venue operators actionable intelligence on how people move through and interact with their spaces.

Why this role exists

Beonic is entering a pivotal year. The FY27 revenue plan sets out an ambitious integrated strategy across sales, customer success and marketing, with A$500,000–$600,000 in marketing investment and a clear mandate to build a measurable, pipeline-generating marketing function. This role exists to lead that build — to establish the systems, create the content, run the campaigns and develop the team that will make Beonic's marketing engine work.

You are not coming in to maintain the status quo. You are coming in to build. The previous Head of Marketing was strong in events and field marketing; the function now needs equal strength in digital, marketing operations and pipeline attribution. You will own the full marketing stack and be the single accountable person for marketing performance.

Primary Purpose

To lead Beonic's global marketing function — setting strategy, owning execution, developing the team and driving measurable pipeline contribution across all channels. You will be the most digitally capable marketer Beonic has hired, and you will bring that capability to bear on LinkedIn advertising, SEO, HubSpot and content — while maintaining the events and partnership programme that has historically been a strength.

Key Responsibilities

Strategy & leadership

• Own the FY27 marketing strategy and annual plan, operating within the framework set by the FY27 Integrated Revenue Plan (Section 10)


• Translate the CRO's commercial priorities into a quarterly marketing execution calendar with clear owners, deadlines and success metrics


• Lead, develop and manage a team of three direct reports (HubSpot & Ops Specialist, Content & Digital Coordinator, Graphic Designer)


• Build a culture of measurement — every campaign and channel must have a defined metric, a baseline and a target

Digital marketing

• Own and execute the LinkedIn paid advertising strategy — campaign creation, audience targeting, budget management, A/B testing and optimisation across the A$60,000 annual LinkedIn budget


• Drive the SEO and AI search optimisation programme — working with the HubSpot & Ops Specialist on technical implementation and with the Content Coordinator on content strategy


• Oversee the website rebuild project (Q2 FY27 delivery) — defining the brief, managing the agency or developer relationship, and ensuring HubSpot integration and conversion optimisation are built in


• Monitor and report on digital channel performance weekly — LinkedIn CPL, organic search rankings, website conversion rates, HubSpot pipeline attribution

Content & brand

• Lead the development of four vertical-specific insight content assets (Airport, Retail, Mall, CrowdVision) — briefing the Content Coordinator and Graphic Designer, and reviewing for quality and strategic alignment


• Oversee the production of four customer case studies in FY27 — identifying candidate customers (with CS), managing the production process and approving final output


• Maintain brand consistency across all channels — digital, events, sales collateral, customer communications


• Develop seven competitive battle cards with the Content Coordinator and regional sales leads (Outsight vs CrowdVision and Xovis vs CrowdVision are Q1 priorities)

Events

• Manage the FY27 events calendar — including Passenger Terminal Expo (highest priority), International Airport Summit, ACI World, Hui, AAAE, Realcomm and customer events in ANZ and South Africa


• Set event objectives, manage logistics, track leads generated and produce post-event ROI reports


• Coordinate with regional sales leads on event attendance, speaking opportunities and customer meeting programmes

Marketing operations & HubSpot

• Work with the HubSpot & Ops Specialist to implement full marketing attribution — UTM tracking, source fields, campaign dashboards — by end of Q1 FY27


• Ensure all marketing-sourced contacts are correctly tagged in HubSpot and that marketing pipeline contribution is reported monthly to the CRO


• Collaborate with RevOps on the HubSpot marketing hub implementation, customer segmentation for marketing campaigns and the NPS/VoC survey infrastructure

Customer & partner marketing

• Develop and execute a customer marketing programme in collaboration with CS — including Beonic Vision expansion campaigns, product release communications and the customer reference programme


• Manage vendor and agency relationships — SEO agency, event suppliers, content freelancers — ensuring quality and cost-effectiveness

Experience Required

• 7+ Years B2B Marketing Experience in a Tech or SaaS Company


• Proven Digital Marketing Capability


• Hubspot Marketing Hub Proficiency


• Team Management Experience


• Content Strategy and Production Experience


• Bachelor's degree in Marketing or Similar

Benefits we Provide:

• 1 Day off in your B’day Month


• Novated Lease Opportunity


• Parental leave pay at 12 months service


• Hybrid working with 2 to 3 days in office


• Coffee days in office and Quarterly Lunches


• Growth and Opportunity


• This candidate will need to be flexible with travel.