Youtube Strategist - Australia and New Zealand

Company : Freedom Careers

Job Type : Full Time

Nsw, Australia

Job Description - Youtube Strategist - Australia and New Zealand

Benefits:

Package: Competitive salary + Super
Location: Sydney (in-office)
Employment Type: Full-time
Clear path for career growth and development

About the Role:

We are looking for a data-driven YouTube Strategist who can take full ownership of channel growth, content strategy, and performance. This role is highly focused on analytics, ideation, and scaling channels, rather than video editing.

You will work closely with editors and content teams to ensure videos are optimized for maximum reach, engagement, and retention.

Key Responsibilities

1. Channel Growth & Strategy

Own and execute the overall YouTube growth strategy
Identify opportunities to scale views, subscribers, and watch time
Develop content frameworks and repeatable formats

2. Content Planning & Ideation

Generate high-performing video ideas based on trends, competitors, and data
Plan weekly/monthly content calendars
Work with scriptwriters/editors to ensure strong hooks and storytelling

3. Analytics & Performance Tracking

Deep dive into YouTube Analytics (CTR, retention, watch time, drop-offs)
Identify patterns and optimize underperforming content
Provide actionable insights to improve future videos

4. Packaging & Optimization

Guide thumbnails, titles, and descriptions for maximum CTR
Run A/B testing on titles and thumbnails
Ensure all uploads follow YouTube SEO best practices

5. Collaboration & Execution

Coordinate with video editors, designers, and other stakeholders
Ensure timely publishing and consistency
Maintain quality control across all uploads

Must-Have Requirements

5–10 years of professional video editing experience
Proven experience managing and growing YouTube channels (long form video)
Strong understanding of YouTube algorithm, trends, and audience behavior
Experience with tools like YouTube Studio, VidIQ, TubeBuddy, etc.
Ability to interpret data and turn it into actionable strategies
Strong content sense (what works, what doesn’t, and why)
Experience working remotely and collaborating with distributed teams

Nice to Have

Experience working with large or fast-scaling channels
Exposure to multiple niches (education, business, storytelling, etc.)
Basic understanding of editing workflows (not hands-on)
Experience with YouTube automation or content scaling models

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Youtube Strategist - Australia and New Zealand

Job Description - Youtube Strategist - Australia and New Zealand

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