Marketing & Digital Specialist

Job Description

A new opportunity for an experienced marketing specialist to join us at Starbucks Australia!

Life at Starbucks Australia

Starbucks Australia is proudly Australian owned and operated. We are a small company with large growth plans. We’ve recently moved into our brand-new office in Collingwood, with expansive end-of-trip facilities (all shower amenities soaps & towels included), concierge services with dry-cleaning and parcel collection provided, and current building works for our very own Starbucks café on-site. We work on a hybrid model with 3 days in office, 2 from home.

As a privately owned organisation, there are many advantages working for Starbucks Australia. In return for your personal and team contributions, you will be rewarded with:

• A competitive remuneration package
• Performance-based bonus structure
• Access to the Starbucks Australia Benefits portal; which offers discounts on your food shops, top fashion brands, fitness, wellbeing and more
• 30% off beverage, food and merchandise ranges
• Access to Starbucks Global Academy; 100s of courses for you to grow in your personal and professional life.

Life as a Marketing and Digital Specialist

Reporting to the Head of Digital & Marketing and working closely alongside the Marketing Manager, you will play a pivotal role within the Marketing & Digital team across all aspects of Marketing & Digital strategy including brand and customer communications and campaign planning/execution including social media and instore.

• Develop and execute comprehensive digital marketing strategies
• Collaboratively Plan, execute, and optimise marketing campaigns across various channels, including print, social media, email, search engine optimization (SEO), and search engine marketing (SEM)
• Monitor and analyse campaign performance metrics
• Create compelling and relevant content for digital and social channels
• Manage content calendars and coordinate content creation with internal teams and external agencies.
• Develop and implement social media strategies to build brand presence and engage with the target audiences with ongoing community management.
• Optimise website content and structure for search engines to improve organic visibility.
• Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Provide regular insights and recommendations to improve campaign effectiveness and for cross-business visibility
• Manage and maintain product and marketing assets within the Starbucks Australia App environment
• Manage product and promotions within the Uber and Starbucks ecommerce platform

About you

• 3+ years of marketing experience including social media and digital channel management
• Highly developed communications skills, both written and verbal
• Experience within Retail, QSR or hospitality environment preferred
• Passion for coffee, food and retail

Beyond the brew

Environment: Starbucks is well on its way towards our multi-decade aspiration of becoming a resource positive company – by storing more carbon than we emit, eliminating waste, and replenishing more freshwater than we use. 

Ethical Sourcing: Our Long-term success is linked to the success of the thousands of farmers who grow our coffee. So if we can help a farmer grow better beans, we will. Any farmer, anywhere. To that end, we have farmer support centres on four continents where our agronomists test soils, examine samples and provide advice, free, to any coffee farmer who asks. We work to get farmers a fair price and to make sure everyone in the community can benefit from the coffee industry. It leads to better livelihoods for farmers, and a better cup of coffee for all of us.

How to apply

If this sounds just like you and you're interested in joining Starbucks Australia, apply now.

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