Regional Manager

PTC Phone Tech & Comm is a leading mobile repair and smart tech company, our core values are the foundation of our success: Simplicity, Sincerity, Trust, Challenge, and Teamwork. Since 2009, we have led the Mobile & Tech industry, offering exceptional phone accessories and express phone repair services. With over 80 stores, we are continuously expanding our brand and product range, committed to delivering quality and innovation. Our diverse selection includes high-quality mobile phone cases, screen protection, and repair parts. Our unwavering dedication to exceptional customer service, sets us apart in the industry. Staying at the forefront of technology, we offer cutting-edge IOT devices and Smart Tech to meet modern needs. Join us on an exciting journey of growth and success in the Mobile & Tech industry!

1. Purpose of Position:

The Regional Manager at PTC Phone Tech & Comm is a pivotal role responsible for driving sales growth and ensuring the development and effectiveness of the sales team within the specified region. This role will play a crucial part in aligning our team with our company values and objectives.

We are committed to the core values of Challenge, Sincerity, Simplicity, Teamwork, and Trust, we are

dedicated to delivering innovative technology solutions to our customers through exceptional products and customer experiences. As the Regional Manager, you will further strengthen our retail business unit.

2. Key Responsibilities / Accountability:

Sales Leadership:

• Develop and execute strategic sales plans to achieve or exceed sales targets within your region.
• Drive sales & repair performance with your teams from the frontline.
• Monitor and analyse sales performance metrics to identify areas for improvement.
• Provide coaching, guidance, and support to the sales team to enhance their performance.
• Collaborate with other departments to ensure seamless customer experiences.
• Develop and execute strategic sales plans that not only meet but exceed sales targets within your region.
• Drive strategic efforts to enhance three core performance indicators: Staff Effectiveness, Sales Metrics, and Inventory Management, with a primary focus on increasing PAW (Profit After Wage).
• Formulate and execute sales initiatives targeting improvements in average transaction value, basket
• size, and regional sales objectives.
• Continuously monitor sales KPIs at the store level, meticulously diagnosing causes for
• underperformance, and devising actionable solutions.
• Rigorously monitor and analyse sales performance metrics to identify opportunities for improvement.
• Offer expert guidance, coaching, and support to the sales team to enhance their performance.
• Foster cross-functional collaboration to ensure seamless customer experiences.

Training and Development:

• Create and implement training programs for the sales team to enhance their product knowledge and selling skills.
• Conduct regular training sessions and workshops to improve team performance.
• Identify training needs and customise programs accordingly.
• Set well-defined performance expectations and provide consistent feedback to team members. · Develop training programs to enhance product knowledge and customer service skills among staff. Team Leadership
• Lead and motivate the sales team, fostering a culture of teamwork and collaboration. · Set clear objectives and key performance indicators (KPIs) for the team members.
• Provide regular feedback and performance evaluations.
• Enhance our performance review system encompassing success improvement, development and productive feedback sessions.
• Foster a culture of collaboration, trust, and teamwork in alignment with our company values.

Market Analysis:

• Stay up-to-date with industry trends, competitor activities, and market conditions.
• Provide market insights to support decision-making.
• Develop and drive Local Area Marketing (LAM) campaigns, with support from the marketing team to increase traffic, sales and brand awareness.
• Keep a vigilant eye on market trends and competitor activities to seize opportunities and navigate challenges.
• Frequently visit stores, collaborating with Store Leaders and frontline staff to pinpoint, assess, and address operational inefficiencies.

Relationship Building:

• Develop and maintain strong relationships with key clients and stakeholders in the region.
• Represent PTC Phone Tech & Comm at industry events and conferences.
• Elevate customer experiences by ensuring product availability and exceptional service. · Address customer inquiries and concerns in a prompt and professional manner.
• Continuously work with Leadership team to refine processes to exceed customer expectations.
• Grow customer feedback mechanisms to drive continuous improvement in customer satisfaction.

Compliance and Reporting:

• Ensure compliance with company policies, procedures, and values.
• Prepare regular reports on sales performance and training effectiveness.
• Infuse operational best practices to enhance performance and elevate customer satisfaction.
• Conduct regular inventory audits to synchronise stock levels with sales forecasts and customer demand.

The above list is not exhaustive, and the role may change to meet the overall objectives of the company.

3. Required Skills, Experience & Competencies

• Possess a bachelor’s degree in business administration, Retail Management, or a related field (or
• possess equivalent worked experience).
• Dynamic Leadership in Retail Operations, showcasing a proven track record of spearheading sales and staff operations within a multifaceted retail environment, spanning multiple stores and areas, and driving tangible results that align with company values and objectives.
• Resilience and integrity are very important values to posses for this role.
• Expertise in leveraging data analytics tools to conduct thorough analysis of sales metrics, staff performance, and inventory management.
• Display adept leadership skills, with the ability to motivate and cultivate teams.
• Showcase strong analytical and creative problem-solving abilities.
• Possess excellent communication skills and thrive in cross-departmental collaborations.
• Fluency in Mandarin or Cantonese is advantageous, though not a prerequisite.
• Demonstrate proficiency in utilising relevant software and tools for retail sales and operations management, with good excel skills.

Company Values:

This role aligns closely with our company values. The Regional Manager is expected to embody and uphold these values, setting an example for the entire team.

Challenge: Embrace challenges as opportunities to innovate and improve retail strategies, while driving growth and customer satisfaction.

Sincerity: Approach team interactions and customer relationships with honesty, transparency, and genuine care. Simplicity: Strive for streamlined processes and solutions that enhance retail operations and the customer experience.

Teamwork: Foster collaborative efforts among cross-functional teams to achieve retail goals and provide exceptional service.

Trust: Build trust with both customers and team members through consistent performance, open communication, and reliable leadership.

4. Internal and External Contacts/Relationships

Internal Contacts:

• PTC Sales & Retail Teams
• PTC HR Team
• PTC Warehouse Team
• PTC Marketing Team
• PTC IT/Operations Team
• PTC E-Commerce Team
• PTC Purchasing Team
• PTC Finance Tea

External Contacts:

• Business Partners
• Shopping Centre Management
• Third Party Support Partners
• Sales Representatives