Brand Project Lead (Part Time Fixed Term)

A little about us

Capricorn is one of Australia and New Zealand's largest and most dynamic Member-owned organisations. Since 1974, we've provided our Members with financial and business solutions to make running a business easier. Our flagship Trade Account offers instant credit with over 1600 Preferred Suppliers, simplified monthly expenses, and a generous rewards program.

We have a strong foundation in the automotive and machinery aftermarkets. Our vibrant community includes over 31,000 Members across Australia and New Zealand, from national franchises to your local family workshop. Last year, Capricorn facilitated nearly $4bn in sales with our Preferred Suppliers.

At Capricorn, we're about more than just products and services. We work hard to ensure that our Members, Suppliers and People feel like they're part of something bigger - a Community which is connected and supported to make a difference, while having some fun along the way!

Exciting new roles at Capricorn

We're expanding our Brand, Marketing & Experience team as part of Capricorn's new strategy and commitment to One Capricorn, One Community. These newly created roles offer the chance to make an impact, contribute fresh ideas, and help shape the future of how we connect with our Community.

These new roles represent an exciting opportunity to join a purpose-led organisation that values innovation, collaboration, and growth. Join us and play a key role in shaping the next chapter of Capricorn's journey

Lead Capricorn's exciting brand refresh project! This 12-month max-term, part-time contract is responsible for working alongside the Group Manager - Brand & Marketing and General Manager - Brand, Marketing & Experience to drive the end-to-end delivery of Capricorn's Brand refresh project. Working closely with the Brand, Marketing & Experience team, internal stakeholders, and external agencies, the Brand Project Lead will drive the development of a comprehensive brand strategy and refreshed visual identity l that boosts awareness, builds loyalty, and reinforces Brand trust.

What You'll Be Doing
• Work with the Research team to establish a Brand health tracking program with an external research agency.
• Develop ongoing Brand health tracker reports and analyse insights to inform strategy.
• Drive the creation of Capricorn's Brand strategy and architecture, defining visual and verbal identity.
• Collaborate with creative agencies to develop Brand messaging aligned to the value proposition.
• Oversee the development of a new visual identity and comprehensive Brand Style Guide.
• Manage the execution and rollout of the rebrand across all branded touchpoints.

What You Bring
• Knowledge of market research techniques and the ability to interpret consumer insights for Brand positioning.
• Strategic thinking skills to develop and execute effective Brand strategies.
• Excellent communication skills to effectively collaborate with stakeholders and articulate brand initiatives.
• Excellent organisation skills and high levels of attention to detail.

Experience That Sets You Apart
• 5+ years' experience in a Brand strategy, Brand management or related role.
• Experience in project management to oversee complex branding projects from start to finish.
• Experience in successfully delivering a Brand refresh project.

Qualifications
• Bachelor's Degree in Marketing, Communications or a related field.

A little on life at Capricorn

Joining our community is about more than just a job, so here's what's in it for you:
• Work flexibility - We're all unique, and so are the ways in which we work. We have Hybrid (2 days working from home) written into our policy.
• Development Opportunities - your success is ours too. We provide training opportunities and development to give you the tools you need to grow.
• Paid parental leave - during life's most important times, we support parents' leave (for both parents) and their transition back to work.
• Get social - our social calendar is full, with a range of different virtual and face-to-face events to keep us connected.
• A place you want to be - from the sweeping city views, coffee on tap and the general buzz of our team, Capricorn is a place you want to be.
• A cherry on top - we've got a heap of benefits that our team actually use, including a fantastic reward and recognition program, wellness program, additional leave purchase and so much more!
• Amazing Benefits - Unlock amazing benefits at Capricorn. We offer all staff free gym membership near the office, discounted private health benefits and all-inclusive working from home kits to get you started!

Sound like you'd be a good fit?

If you are ready to become part of a growing community and make a real impact, get in touch today.

For further information, support with your application and details on Capricorn, please visit our website at capricorn.coop/careers