Digital Marketing Manager - Leading Industry Pay - Part-Time

Put our business in the spotlight

Advatek Lighting is a creative lighting company that designs and builds the hardware driving amazing lighting installations for our clients. We’re looking for an experienced Digital Marketing Manager. This flexible part-time, mainly on-site position, located at our modern facility in Mulgrave, is a diverse and hands-on role with international scope.

You'll be responsible for the development and implementation of comprehensive digital marketing strategies, driving traffic to Advatek’s website and generating sales leads. Your expertise plays an important role in positioning Advatek Lighting as a leading designer and manufacturer through building brand awareness, reputation management and by working collaboratively across the business to drive financial performance and a superior customer experience.

What you will do:

Reporting to the General Manager, the role includes:

• Developing comprehensive B2B digital marketing strategies
• Designing and implementing effective funnels to capture leads before, during, and after trade shows.
• Overseeing the company's website, ensuring it reflects brand messaging and values.
• Managing website content updates, ensuring accuracy, relevance, and optimization for search engines.
• Developing and executing EDM strategies to engage B2B clients and prospects.
• Creating compelling email campaigns that drive lead generation, nurture leads, and promote conversions.
• Collaborating with content creators to develop engaging and relevant content for digital marketing initiatives.
• Utilizing analytics tools to track and analyse the performance of digital marketing campaigns.

What we are looking for:

You are a digital marketing superstar who has:

• A tertiary degree qualification in Marketing, Business Administration, or related field. Certification in digital marketing or relevant field would be advantageous
• At least 3 years proven experience in B2B digital marketing, with a focus on lead generation and conversion optimization.
• Strong understanding of digital marketing channels, techniques, and best practices.
• Proficiency in web analytics tools (e.g., Google Analytics), CRM systems, and marketing automation platforms.
• Excellent communication, analytical, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Strong creative thinking and problem-solving abilities.

Links to see Advatek Lighting products in use:

Hard Rock, Atlantic City https://www.youtube.com/watch?v=YpsdCIucD9U

Eness Light emitting wood panels https://www.youtube.com/watch?v=o0HiACgiWXo

Light art installations, Adelaide https://www.youtube.com/watch?v=l6iYzFORTRQ

Visit us on the web:

https://www.advateklighting.com/

Please apply by submitting a cover letter telling us about your background, skills, and experience together with your resume to Greg Lowe – General Manager.

Applications close at 11:59pm Wednesday 5 June.