Digital Marketing Specialist

JO 3788 | Digital Marketing Specialist

Status: Part-time/20 hours a week

Schedule: Monday - Friday/ or 10AM - 2PM AEST 12-4PM 

Responsibilities:

• Develop and implement digital marketing strategies.
• Plan and execute campaigns across Google Ads, social media, email, and content marketing.
• Optimize content for social media
• Collaborate to create engaging content for various platforms.
• Manage and grow social media presence, develop and execute email campaigns.
• Monitor campaign performance using tools like Google Analytics and provide reports.
• Conduct tests to improve conversion rates.
• Stay updated on digital marketing trends and conduct competitive analysis.
• Lead generation and nurturing through social media interactions.
• Assist in managing calendar and schedules, as well accept bookings and manage appointments through social media and other platforms.
• Support the owner with day-to-day digital marketing tasks.

Qualifications:

• Bachelor’s degree in Marketing or related field.
• Proven working experience in digital marketing
• Experience within the beauty industry is highly preferred.
• Demonstrable social networking experience and social analytics tools knowledge
• Proficient with tools like Google Analytics, Google Ads, Facebook Ads Manager, and strong understanding of SEO and SEM.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
• Excellent written and verbal communication.