E-Commerce Coordinator

Based at our Gold Coast HQ, Grace Loves Lace is a world-renowned bridal brand celebrated for redefining bridal fashion with effortless elegance and a commitment to sustainability. With 24 boutiques and a strong online presence across the US, Europe and Australia, we are a global leader in modern bridal.

We have an exciting opportunity to join our Marketing team as an E-Commerce Coordinator. Reporting to the E-Commerce & CRM Manager, this role will support the day-to-day management and optimisation of the Grace Loves Lace e-commerce experience. You will play a key role in creating engaging and accurate website content, supporting product launches, and implementing SEO initiatives to drive organic traffic, boutique bookings and online sales across our global websites.

This role is a part-time position (4 days per week) based at our Burleigh Heads HQ.

Key Responsibilities:

Reporting to the E-Commerce & CRM Manager, you will support the following:

• Manage and execute the website content calendar including blogs, real bride features and SEO content


• Write and upload blog articles, editorial content and product descriptions within Shopify


• Ensure all website content aligns with brand tone of voice and SEO best practices


• Manage onsite merchandising across Grace Loves Lace global websites, including collection pages, tagging and product sorting


• Create and maintain collection pages (PLPs) and optimise product listings to enhance user experience and conversion


• Support product setup for collection launches including product descriptions, tagging, imagery uploads, pricing and product data


• Implement onsite SEO recommendations including keyword integration, metadata updates and internal linking


• Monitor website performance and engagement metrics, identifying opportunities to improve content and merchandising performance


• Assist with weekly and monthly reporting on website traffic, product performance and content engagement


• Maintain and update website content within Shopify and support updates to navigation, landing pages and site content slots


• Work closely with internal teams including Marketing, CX, Dispatch and Inventory to ensure accurate product information and smooth launches

Essential Knowledge / Behaviours:

• 1+ years’ experience in an e-commerce, digital content or website merchandising role


• Experience working with Shopify or similar e-commerce platforms


• Strong copywriting, editing and content management skills


• Understanding of SEO principles and content optimisation


• High attention to detail with strong organisational and time management skills


• Ability to manage multiple tasks and deadlines in a fast-paced environment


• Strong written and verbal communication skills


• Ability to work both independently and collaboratively within a team


• Passion for digital commerce and strong alignment with the Grace Loves Lace brand and values

Desirable

• Experience with tools such as Shogun, GA4, Looker Studio, Semrush, Crazy Egg, Google Search Console, Google Business Manager or similar e-commerce platforms

GLL Benefits:

• Work in our beautiful Burleigh Heads HQ


• Join a passionate, supportive team within a growing global brand


• Ongoing development and support


• Employee Assistance Program


• Generous staff discounts on bridal and occasion wear


• Team rewards, recognition and celebrations

All candidates must have unrestricted full-time working rights in Australia and provide two recent and relevant referees.

We thank you in advance for your interest in working with us but only those candidates selected for interview will be contacted.

Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.