Marketing Campaigns Manager - Innovative Company - Part-Time

Breast Cancer Network Australia (BCNA) is Australia’s leading breast cancer consumer organisation.

We provide information and support to those diagnosed and their supporters, opportunities to connect with others going through a similar situation and work to influence a stronger healthcare system to ensure all Australians affected by breast cancer receive the very best care, treatment and support.

BCNA was born out of a small group of determined women who wanted to make the breast cancer journey better. In 1998, when Lyn Swinburne founded BCNA, her vision was for no one to feel alone through their experience of breast cancer. That vision still remains our priority.

This year over 20,000 Australians will be diagnosed with breast cancer, including 200 men. Sadly, we will also lose about 3,000 people to the disease.

Over the past 25 years, we have built a strong and resilient network that brings together over 175,000 individuals. We are led by the lived experience of those who have already been diagnosed and we are driven every day to make the experience better for those who will be diagnosed tomorrow.

BCNA is represented by the Pink Lady silhouette – symbolic of BCNA’s focus on the people affected by breast cancer and all those around them, not the disease.

The Marketing Campaigns Manager will lead the development and execution of imaginative, impactful campaigns that build awareness of Breast Cancer Network Australia (BCNA) and the role we play in supporting Australian’s affected by breast cancer, and lead to increased engagement and reach. Your experience and versatility will see you directly advise the business on effective marketing tools, strategies and executions that support our policy, advocacy, service delivery and fundraising work, ensuring we continue to have a powerful and cohesive brand, voice, and imagery across all channels.

Using your exceptional strategic campaign planning ability and cross-media marketing experience, you will thrive in a fast-paced environment that will empower you to be accountable for the day-to-day decisions that will directly impact engagement with our members, and the wider community.  Effective project management and consultation across the organisation are key to the success of this fixed term opportunity. This role is Part-Time,  30 hours per week and Fixed-Term to December 2024.

Key accountabilities include: 

1. Developing and leading the processes and relationships, both across the organisation and with external agencies, that support the development and implementation of quality, high impact marketing campaigns and build BCNA’s brand awareness, reach and engagement.
2. Provide guidance and support to staff in the marketing team, and across other teams to support their campaign development, ensuring it reflects the agreed tone of voice and branding guidelines.
3. Owning BCNA’s Organisational Communications and Activity Calendar ensuring all activity is captured and planned for in line with the Organisation's and Customer Experience strategies.
4. Working across the organisation and in cross functional project groups, develop, plan, implement and report on marketing campaigns that support BCNA’s corporate objectives and operational plan
5. Leading and executing campaign plans, identify and manage risks and implement risk management plans for all campaigns/programs/projects you are accountable for.
6. Managing BCNA’s campaign schedule providing direction on creative concepts, communications and channel plans, opportunities for leverage across departments and integration of owned, earned and paid channels.
7. Working with our Media and Communications Specialists to ensure any marketing campaign activities are factored into BCNA’s media agenda ensuring services, programs, advocacy campaigns and events receive coverage, 
8. Supporting internal stakeholders and the Media and Communications Specialists to help extend the reach and value of national media coverage across print, radio, tv and online to increase BCNA’s national footprint and enhance our position as the leading breast cancer consumer organisation.
9. Working collaboratively with the Digital Channels Coordinator on the day-to-day management of the social media planning and scheduling, to drive continued growth of supporter engagement across these platforms.

What you will bring to the role:

1. A high level knowledge and expertise in increasing brand awareness and conversion through campaign management.
2. A demonstrated ability to deliver highly effective marketing campaigns that produce tangible and measurable outcomes with limited budget expenditure.
3. Experience with Salesforce Marketing Cloud Platform and executing accurate and timely EDM activity calendar to different consumer segments
4. An extensive knowledge of brand and marketing strategies and channel management.
5. A demonstrated ability to produce accurate, timely and quality written and verbal communications with the ability to provide clear and considered communication relevant to the audience and purpose.
6. The ability to create and sustains dynamic, and productive relationships with a diverse range of stakeholders. Negotiates with influence to achieve objectives whilst retaining relationships.
7. A demonstrated knowledge and skills in people management with significant experience in managing and motivating teams in a complex and changing environment.
8. A demonstrated ability to manage priorities and multiple issues and projects simultaneously, and take responsibility for projects by showing a proactive attitude.
9. A relevant tertiary qualification in Marketing, business or related field desirable. 
10. Demonstrated experience in the health services delivery sector, desirable.
11. Experience in Not-for-Profit sector would be highly regarded.

How to apply

If this sounds like what you have been looking for and you are ready to be a part of something special, then please click the Apply Now button and attach a cover letter and your resume that outlines your skills and experience for this position. 

BCNA is an employer of equal opportunity and encourages and values diversity and inclusion. Aboriginal and Torres Strait Islander people are encouraged to apply.

Applicants must hold a valid visa with unlimited working rights suitable for an ongoing role and will be subject to successfully completing a National Police History Check.