Digital Marketing Manager for a Data Protection Company in Australia (Home Based Part Time)

• Plan, execute, and optimize digital marketing campaigns across paid advertising platforms including Google Ads, LinkedIn, Meta, and Instagram.
• Manage advertising budgets and monitor return on investment (ROI) to ensure cost-effective campaign performance.
• Conduct A/B testing on creatives, messaging, and audience targeting to improve campaign effectiveness.
• Build, maintain, and optimize automated workflows and nurture sequences using HubSpot CRM.
• Manage customer pipelines, lifecycle stages, reporting, and marketing attribution within HubSpot.
• Create, design, and schedule engaging content for social media platforms using Canva or similar tools.
• Maintain a consistent content calendar and brand presence across digital channels.
• Support SEO initiatives, website updates, landing page optimization, and email marketing campaigns.
• Track key performance metrics such as cost per lead (CPL), conversions, and campaign ROI, while providing weekly performance reports and insights.