eCommerce Analyst - Fashion

We are seeking an experienced and results-driven Web Analyst and Business Consultant to join our team. The ideal candidate will be skilled in analyzing web data, understanding digital trends, and providing actionable insights to drive business growth and enhance user experience. The role requires a blend of technical web analytics acumen, strategic thinking, and business consultancy skills to support data-driven decision-making across various departments.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• In this role you'll utilize web analytics tools (e.g., Google Analytics) to track website performance, user behavior, and online marketing campaigns. You'll also translate data into clear, compelling reports and presentations that outline actionable insights for business improvement. Working with cross-functional teams to identify business objectives and key performance indicators (KPIs), and set up analytics tracking to measure success will be another important part of your role.

• Conducting regular audits of web data is essential to ensure accuracy and identify areas for optimization is another key aspect of your role. You'll provide strategic business consulting to internal stakeholders that will help shape online strategies based on data insights. You'll provide valuable input on collaborating with marketing, sales, and product teams to optimize web presence and campaigns is crucial for enhancing user experience and conversion rates.

• In this role you'll keep abreast of industry trends, best practices in web analytics, and emerging technologies to maintain a competitive edge and offer innovative solutions. Managing A/B testing and other conversion rate optimization (CRO) strategies to improve website effectiveness will be another part of your role.

• Developing and maintaining documentation and processes for web analysis and reporting will be a main part of your responsibility. You'll act as a bridge between technical and non-technical stakeholders, translating complex data into understandable business terms. It will be your responsibility to assist in defining and refining the online customer journey, contributing to improved customer satisfaction and loyalty.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Bachelor’s or Master’s degree in Marketing, Business, Analytics, Information Systems, or a related field 
• 2 years of experience in a similar role, preferably in a web analyst role
• Proven experience in web analytics, digital marketing, or business consulting.
• Strong proficiency with analytics tools such as Google Analytics,
• Experience with A/B testing, CRO techniques, and SEO principles.
• Excellent analytical and problem-solving skills with the ability to think strategically.
• Strong communication and presentation skills, with the ability to convey complex data insights in a clear and persuasive manner.
• Knowledge of data visualization and reporting tools (e.g., Tableau, Power BI).
• Familiarity with HTML, CSS, JavaScript, and basic web technologies is a plus.
• Solid understanding of online marketing strategies and how they drive business success.
• Ability to work independently and collaboratively in a dynamic, fast-paced environment.
• Project management skills with a track record of delivering projects on time and to specification.

• Travel 0-10%