B2B Marketing Senior Specialist

Your mission

We are seeking a talented, experienced and hands-on B2B Marketing Specialist to join our Bitpanda Technology Solutions marketing team. In this role, you will be responsible for the execution of marketing activities across several channels to enhance our brand presence and perception and to drive lead generation. Together with the B2B Marketing & Partnerships Lead, you will develop digital content and marketing strategies to support the overall business goal of the Bitpanda Technology Solutions division.

What you’ll do

• Content Marketing: Together with the Communications team, create and manage engaging, high-quality content for various digital channels. Maintain a content calendar and collaborate with several internal teams to ensure the content aligns with key messaging and market and industry interest and trends.
• Digital Marketing Channels: Develop and build effective B2B marketing campaigns for our digital channels like Linkedin, Website, Blog, Email, etc. Utilize market research and industry trends to identify opportunities for digital growth.
• Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts. Prepare regular reports and provide insights to optimize campaigns and strategies.
• Collaboration and Communication: Collaborate with cross-functional teams, including sales, product, and partnerships, to ensure consistent messaging and alignment of marketing activities.

Who you are

• Proven experience in B2B marketing, with a strong focus on content creation and digital channels.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, LinkedinAds, GoogleAds, etc).
• Excellent written and verbal communication skills.
• Interested and basic knowledge in the Crypto and / or Financial Industry.
• Ability to manage multiple projects simultaneously and meet deadlines.