Digital Marketing Specialist (PPC/SEO)

The Offer

• Leadership Role
• Fully Remote
• Digital marketing role
• Potential for growth with the startup agency

The Job

Position Overview: We are seeking an experienced SEO & Paid Campaign Specialist to join our team. The ideal candidate will have a proven track record of success in SEO, keyword research, article writing, on-page and off-page SEO, and managing paid campaigns, including Google Ads, Microsoft Ads, and Facebook Ads. This role requires expertise in A/B testing, ad copy creation, and the ability to utilize tools such as HubSpot, SEMrush, and Google Analytics effectively.

Key Responsibilities:

• Conduct comprehensive keyword research to identify valuable opportunities for content creation and optimization.
• Develop and implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
• Write high-quality articles and web content optimized for SEO.
• Plan, execute, and manage paid advertising campaigns across Google Ads, Microsoft Ads, and Facebook Ads.
• Perform A/B testing to optimize ad performance and improve conversion rates.
• Create compelling ad copy that drives engagement and conversions.
• Monitor and analyze campaign performance using HubSpot, SEMrush, Google Analytics, and other relevant tools.
• Provide regular reports on SEO and paid campaign performance, along with actionable insights and recommendations for improvement.

Qualifications:

• Proven experience in SEO, keyword research, and article writing.
• Strong understanding of on-page and off-page SEO best practices.
• Demonstrated success in managing paid advertising campaigns on Google Ads, Microsoft Ads, and Facebook Ads.
• Expertise in A/B testing and ad copy creation.
• Proficiency in using HubSpot, SEMrush, and Google Analytics.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Strong communication skills and the ability to work effectively in a remote team environment.
• A track record of achieving measurable results and driving growth through digital marketing efforts.

What We Offer:

• Competitive salary and benefits package.
• Flexible working hours and remote work opportunities.
• A collaborative and supportive team environment.
• Opportunities for professional development and growth.

The Profile

• You have at least 3 years experience ideally in Performance Marketing or SEO / SEM within Marketing
• Can work alone remotely and fully focused on this job. Please do not apply if you are someone looking for multiple jobs
• You are highly goal driven and work well in fast paced environments
• You pay strong attention to detail and deliver work that is of a high standard
• You possess strong analytical skills and are comfortable dealing with numerical data

The Employer

Our client is a holding company for a number of different ventures.

Our client is looking for a digital marketing specialist. You will work on current portfolio companies as well as helping with delivering marketing services to new clients.