Email Marketing Specialist

The Offer

• Opportunity within a company with a solid track record of performance
• Join a market leader within Asset Management
• Leadership Role

The Job

You will be responsible for :

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
• Driving business growth by developing innovative ideas and campaigns.
• Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

The Profile

• You have at least 3 years experience ideally in Digital Marketing or Marketing Communications within Financial Services and Internet industry.
• Experience within would be a strong advantage.
• You pay strong attention to detail and deliver work that is of a high standard
• You are highly goal driven and work well in fast paced environments
• You possess strong analytical skills and are comfortable dealing with numerical data

The Employer

Our client is a progressive and flourishing prop trading firm, and trading education provider. They are based in London, and at the moment have a team of highly trained properly trading professionals, managing the company’s extensive funds on the City of London based trading floor. They believe that the only way to be a winner in the industry is to invest heavily in talented people who want to grow with the team.