Global Loyalty & Retention Specialist (f/m/d)

Your Opportunity 

Are you ready to bring our customer loyalty strategy to life on a global scale? We’re looking for a hands-on CRM & Loyalty Specialist to design and execute campaigns and manage our loyalty program across multiple markets.You will optimize customer journeys, ensure flawless technical delivery, and turn data into actionable improvements. If you thrive on data, process, and technical excellence, we would love to hear from you.

Your Mission 

• You design, build, and optimize automated lifecycle journeys across email, SMS, and other CRM channels


• You manage the hands-on execution, testing, and monitoring of automated campaigns using our CRM tech stack


• You manage segmentation logic and audience targeting using behavioral and transactional data


• You maintain templates, personalization tokens, and modular content structures to ensure efficiency and brand consistency


• You oversee system integrations and data flows between platforms to ensure seamless operation


• You track and analyze key CRM and loyalty metrics, including Open Rate, Customer Lifetime Value (CLV), and Retention Rate


• You support the planning, execution, and analysis of A/B tests, deriving actionable optimization recommendations


• You develop and maintain dashboards and reports to surface actionable insights for stakeholders


• You coordinate the implementation of new loyalty features and evaluate third-party integrations


• You align closely with global and regional teams to meet timelines, ensure quality assurance, and integrate feedback loops


• You actively contribute to the evolution of our CRM and loyalty practices by evaluating new tools, trends, and opportunities

Your skills

• 3-5 years of hands-on experience in CRM operations, campaign management, or a similar role, preferably in an international environment


• You have proven expertise with modern CRM platforms and marketing automation tools (preferably SAP Emarsys, Shopify, CDP)


• You are proficient in audience segmentation, data integration, and performance analysis


• You possess a highly structured and detail-oriented mindset with a strong interest in process excellence and scalability


• You have experience with A/B testing methodologies and turning data into actionable insights


• You are an excellent communicator and collaborator, comfortable working with cross-functional teams in English and German

Who we are

Our sustainable and lightweight bikes have won awards and created a loyal customer base all over the world!  We are an international, multicultural team with more than 15 nationalities. With over 170 employees it can be difficult to maintain the startup atmosphere, so we place a lot of emphasis on a friendly working atmosphere and extensive
onboarding.

For this position, we offer you a gross monthly salary starting at EUR 3.300 on a full-time basis. Of course, we take into account your individual qualifications and experience and are willing to pay an appropriate overpayment. We will be happy to discuss details in person.

We focus on diversity and celebrate it. Equal opportunities for everyone and an anti-discriminatory personnel policy are particularly important to us.