Project Manager - Creator Marketing

Want to join us in shaping the future of our global creator marketing?

Join our Creator Marketing Media Network team in Salzburg, Austria, and drive the implementation and evolution of creator-led and creator-centred projects across all playgrounds.

IN A NUTSHELL



As the Global Creator Projects Manager, you’ll shape and drive creator-led projects that live across events, content series, and innovative formats - from the first idea to execution and continuous evolution.

Creator projects at Red Bull can take many forms: events, long-form content series, one-off cultural moments, partnership models, or entirely new formats that don’t exist yet. Your role is to turn strong ideas into meaningful creator collaborations, build them into impactful projects, and continuously develop them further based on learnings, performance, and creative ambition.

You’ll work closely with the Senior Creator Projects Manager, Red Bull country teams, Media Network experts, and cross-departmental partners (e.g., Sports, Event, Culture Marketing), ensuring that creator projects are designed and executed to deliver strong and distinctive content -  creating long-term value for both creators and the brand.

CREATOR-LED PROJECT MANAGEMENT AND EXECUTION

You’ll develop creator-led content concepts, formats and narratives, ensuring a clear content idea, defined output, and strong storytelling approach from the start.

You’ll support the translation of these content concepts into projects by working hand-in-hand with expert teams (e.g,. Event Marketing, Sports, Culture, Production, etc.), helping align roles, responsibilities, and timelines while keeping the content vision and media objectives at the centre.

CONTENT OUTCOMES, ALIGNMENT & QUALITY

You’ll work as a connector across Media Network, Brand Marketing, Events, and country teams to ensure creator projects are content-led, strategically aligned, and efficiently delivered, supporting markets with hands-on guidance on project planning, content planning, creator briefs, and media logic. You’ll translate strategic goals into actionable project plans with clear deliverables and success metrics. At the same time, you’ll ensure creative and operational excellence by overseeing project timelines, milestones, and quality standards from concept to post-evaluation. You’ll also support Red Bull country teams with hands-on guidance on project planning, partner briefings, and content delivery.

EVOLVING CREATOR FORMATS & STORYTELLING

You’ll actively contribute to the evolution of creator-led content formats, identifying opportunities to innovate how creators are integrated into Red Bull storytelling across platforms and Playgrounds.

Together with the Creator Marketing team, you’ll help collect, systemise, and share learnings, best practices,s and inspiring cases to strengthen the global creator program - focusing on scalability, content excellence, and long-term relevance.

• 3+ years’ experience in marketing or creative project management, ideally within youth culture, entertainment or premium brands. Passion for Red Bull's brand and creating culturally relevant, creator-driven projects.
• A strong understanding of the creator and content ecosystem across platforms such as YouTube, TikTok, Instagram and Twitch.
• Ability to work confidently with stakeholders across departments and time zones, and an entrepreneurial mindset with the ability to build new structures and processes.
• Team player mentality, strong interpersonal and communication skills for cross-functional collaboration, and a hands-on, solution-oriented approach to managing complex timelines and deliverables.
• Fluency in English; any other language is an asset.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.334 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.