Sales Development Representative (m/f/d)

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

At Sportradar, our global sales organisation empowers, elevates and exceeds. We are a passionate and driven team that values client centricity, accountability, teamwork, and integrity. As a Sales Development Representative (SDR), you will play a critical role in fueling our revenue growth by identifying and qualifying new business opportunities. You’ll be the first point of contact for potential clients, helping to shape their understanding of Sportradar’s value proposition.

This role is ideal for a motivated self-starter who thrives in a fast-paced environment and is eager to grow within a global sales organisation.

Key Responsibilities

• Lead Generation: Identify and engage potential clients through outbound prospecting (email, phone, LinkedIn) and inbound lead follow-up.
• Qualification: Assess prospect fit based on Sportradar’s ideal customer profiles and qualify leads for handoff to the sales team.
• Collaboration: Work closely with Marketing and Sales to align messaging, campaigns, and outreach strategies.
• CRM Management: Maintain accurate records of interactions and lead status in Salesforce.
• Performance Tracking: Meet and exceed KPIs related to outreach volume, conversion rates, and pipeline contribution.
• Continuous Learning: Stay up to date on Sportradar’s products, industry trends, and competitive landscape to effectively communicate value to prospects.

Requirements

• 1–3 years of experience in B2B sales, business development, or a related role (preferably in SaaS, tech, or media).
• Strong communication skills, both written and verbal—with the ability to engage and influence.
• Familiarity with CRM systems (e.g., Salesforce) and sales engagement tools.
• Self-motivated, goal-oriented, and comfortable working independently and as part of a team.
• Passion for sports, data, or media is a strong plus.
• Self-motivated, goal-oriented, and comfortable working independently and as part of a team.
• Fluency in English, German or any additional language is a bonus.

What We as a Sales Unit Offer:

• The opportunity to contribute to the growth engine of a global sports tech leader.
• Competitive compensation and performance-based incentives.
• Clear career path into senior SDR, account executive, or other commercial roles.

OUR OFFER:

• A collaborative environment with colleagues from all over the world (Offices in Europe, Asia and US), including various social events and teambuilding. 
• Flexibility to manage your workday and tasks with autonomy. 
• A balance of structure and autonomy to tackle your daily tasks. 
• Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants. 
• Global Employee Assistance Programme. 
• Calm and Reulay app (leading well-being apps designed to support focus, quality rest, mindfulness, and long-term mental resilience). 
• Online training videos. 
• Flexible working hours. 

OUR RECRUITMENT PROCESS:

• Initial Screening: A quick chat with our Talent Acquisition Partner to understand your background and expectations. 
• Two Hiring Team Interviews: Meet with the Hiring Manager and later with the rest of the Hiring Team to dive into your past experience and discuss team fit.
• Onsite Interview: Meet with the local team and tour our local office for a final meet and greet.
• Finals Steps: Receive feedback and, if successful, an offer!

The minimum monthly salary for this position is according to the Collective Bargaining Agreement. Overpayment will be considered depending on qualifications and working experience.

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!