Team Lead Marketing (m/f/d) Vienna

🚀 Team Lead Marketing (m/f/d)

ToolSense – All your Equipment in One App. Cut Costs. Reduce Downtime.

🛠️ About ToolSense

ToolSense is on a mission to become the global leader in asset operations for construction and facility management (FM) – two massive industries still dominated by Excel, paper, and WhatsApp.

With ToolSense, customers digitize and automate their equipment-related workflows – including maintenance, issue tracking, safety checks, and IoT monitoring. Our platform combines workflow automation, QR codes, and IoT to reduce downtime, lower costs, and simplify daily work for frontline teams.

We serve 200+ customers – including ISS, WISAG, and VINCI – and recently closed an €8M Series A to accelerate our international growth.

Our impact is real: construction and FM account for over 30% of EU CO₂ emissions and employ nearly 20 million people.

Every marketing campaign helps shape a more sustainable, digital future for these essential industries.

🌍 Our Goal

We want to become the international market leader for asset operations in construction and facility management – with a product that combines workflow digitization, IoT, and AI, a globally scalable go-to-market, and the strongest customer success model in the industry.

🎯 Your Role: Team Lead Marketing

We’re looking for a B2B SaaS marketing leader to take our growth to the next level. You’ll own the marketing strategy end-to-end and build scalable, repeatable programs that attract, convert, and nurture leads across our key markets (DACH, UK, Nordics).

This is a high-impact role where you’ll work directly with our CEO, sales leadership, and product team – and build your own marketing team along the way.

🧩 Your responsibilities:

• Own and drive our end-to-end B2B SaaS marketing strategy (focus: inbound, content, paid, website, CRM, automation)


• Scale lead generation and pipeline contribution through targeted campaigns (with clear CAC/MQL targets)


• Build ToolSense’s presence across our target regions and position us as the #1 platform in our category


• Manage and optimize our website, SEO, and conversion paths


• Oversee creation of content, landing pages, email nurture flows, sales enablement


• Coordinate with agencies & freelancers (e.g. content, design, paid media)


• Analyze campaign performance and constantly improve – you’re driven by data and ROI


• Help recruit and grow the marketing team (e.g. content, demand gen, events)

🙋‍♀️ What we’re looking for

• 3–6 years of experience in B2B SaaS marketing, ideally in a startup or scale-up environment


• Proven track record in demand generation and performance-driven marketing


• Strong understanding of the full marketing funnel (SEO, SEM, LinkedIn Ads, CRM, email automation, etc.)


• Excellent written and spoken English; German is a plus


• Hands-on mindset – you’re not afraid to write a landing page, launch a campaign, or build a HubSpot workflow yourself


• Strategic thinker who knows how to execute fast and effectively


• Bonus: experience marketing to construction, FM, or industrial verticals

🎁 What we offer

• A high-impact leadership role in a mission-driven scale-up


• Full ownership of the marketing strategy and budget


• Close collaboration with founders and C-level


• Competitive salary and performance-based bonus


• Modern office in central Vienna (U1/U4 Schwedenplatz) or remote setup


• Flexible working hours, trust-based culture, flat hierarchies


• Personal development budget for courses, events, and coaching


• Great coffee, snacks, fruit – and a pet-friendly workplace

⚖️ Equal Opportunity

We care about talent, mindset, and energy – not labels. At ToolSense, we welcome diverse perspectives and believe they make us stronger.

✉️ Ready to join us?

Apply now and help us build the category leader for asset operations in construction and FM.

We’re excited to hear from you.