Marketing Specialist

We are looking for a creative and self-motivated Marketing Specialist for one of our partners to help increase the clients’ brand awareness and grow the business through market research and analysis aimed at understanding the targeted customers’ interests better. 

Responsibilities:

• Designing a project roadmap to include accurate details and deliverables
• Leading brand projects and directing day-to-day creative workflow by approving content publication/ensuring privacy by design/handling agreements
• Managing the project timeline and budget and tracking the progress of marketing campaigns
• Analyzing the project outcomes by compiling data and utilizing Google Analytics/Fathom Analytics/GoSquared/Woopra and tools for measuring social media reach, including Unbox Social, Hootsuite, and/or Brand24
• Facilitating creative brainstorming sessions and helping map out the direction of production strategies to improve our/our clients’ online presence
• Keeping up with the best practices and trends in digital production
• Managing and updating the content calendar

Requirements

• At least 3 years of experience in digital marketing, content production, brand management, and/or web production
• Bachelor’s degree in Business, Marketing, Communications, or related fields
• Expert knowledge of digital marketing analysis platforms
• Experience with project management tools
• In-depth understanding of SEO and SEM
• Proficiency in Microsoft PowerPoint and Excel