Sales Marketing Manager

The sales and marketing manager’s job responsibilities include developing and researching marketing opportunities and sales strategies. Ensure that these job responsibilities are included in your sales and marketing manager job description.

The ideal candidate will be capable of creating effective strategies that assist generate additional leads. This candidate should be comfortable creating content to aid the sales teams and have an ability to evaluate a marketing campaign to guarantee the best outcome. Additionally, this candidate should have a good understanding of the goals of various salespeople and ultimately operate as a close business partner. 

Responsibilities

• Accomplishes marketing and sales staff objectives by recruiting, selecting, training, and coaching employees.
• Communicates job expectations by planning, monitoring, and reviewing job contributions.
• Achieves marketing and sales operational objectives by contributing marketing and sales information.
• Prepares and completes marketing action plan.
• Meets marketing and sales financial objectives by forecasting requirements and preparing annual budgets.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertisements.
• Identifies marketing opportunities by understanding consumer requirements.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
• Sustains rapport with key accounts by making periodic visits.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Conduct market research and provide sales teams with competitive intelligence
• Generate marketing resources and run campaigns to assist work of sales teams Identify target audiences and potential sales leads through marketing campaigns
• Demonstrate outcomes of marketing efforts through metrics and deliverables
• Able to close deals and reach targets

Sales And Marketing Manager Qualifications and Skills

• Ability to work under pressure
• Strong closing skills
• Ability to present multiple product lines
• Pro-active and good listener
• Great written and verbal communication skills
• Attention to detail
• Superior organizational and time management skills

Education and Experience Requirements

• Bachelor’s degree in marketing, business administration, or a related field
• Minimum of 3 years of experience in sales or marketing