Traditional Trade Sales Manager

Job Description :

• Manage Traditional Trade channel, and lead his team in accordance with sales plans to achieve/exceed objectives in terms of execution, gross and net volumes, market share and people development targets.
• Train and coach sales team to enable them to deliver and execute AOP (Annual Operating Plan) targets.
• Achieve and exceed sales fundamentals and volume targets by implementing company plans, and recommending tests/programs for business improvement in Traditional Trade.
• Update database to measure TT channel performance against key business objectives. Use this data to analyze the business and develop future action plan.
• Work on volume forecasting for TT channel.
• Execute the sales annual operating plan which will meet company AOP and business planning requirements.
• Ensure collection as per company credit policy.
• Organize, control and motivate team to achieve sales target.
• Select, train, and develop the follow -up sales personnel.
• Represent the company at senior levels within the customer base to ensure the image of company is maintained & enhanced and as an aid to achieve sales targets.
• Expanding distribution within TT as per AOP business plan.
• Ensure proper execution for all new product initiatives and merchandizing standards.
• Key Field Sales KPI's to include: reaching distribution target (depth and breadth).
• Demonstrate excellent leadership capability by building a winning mind-set and strong capability across Field Sales Force, by: coaching and develop TT supervisors to deliver business objectives.
• Ensure proper roll-out and sustain the implementation of Best Practice Tools.
• Report competitive activities to the GM Sales & Marketing as and when it happens.
• Report infrastructure requirements within the channel as per market needs to the GM Sales & Marketing.
• Manage consistent operational growth of routes and accounts through given KPI's.
• Perform periodical market visits to ensure proper sales and execution.
• Attend to customer complaints and ensure smooth and prompt delivery to all customers.
• Manage & maintain outstanding through proper collection operations as per company credit policy.
• Provide coaching, feedback and one-to-one sessions to direct subordinates.

• 4-6 years of sales field experience in FMCG as a managerial level.
• Very Good English and basic Arabic and Hindi language skills.
• Strong computer skills (Word, Excel, PowerPoint, Outlook crucial).
• Result Driven (result based on specific efficiency and productivity KPI's within predefined time frame).
• Customer Focus (Service to sales concept).
• Thinking Skills (Trend, data, events analysis to draw sound conclusions).
• Leading and Motivating Others (Creating enthusiasm, inspire positive attitude, desire to succeed).
• Developing and Supporting the Team (Actively improves others skills, cooperate effectively, diplomatic conflict handler).
• Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment).
• Integrity (Mutual trust, consistent with company ethics and values),
• University Graduate & Computer Literacy (Windows application).